Brand Deals How To Get Paid Brand Deals 2021 | Phil Pallen

TL;DR

Learn how to successfully pitch to brands and secure brand deals in 2021 by following these step-by-step strategies shared by an industry expert.

Transcript

how to get brand deals this year and if you ask me this is the year in 2020 brands slash their advertising dollars and according to the wall street journal they are planning on making up for it in 2021 spending billions of dollars on digital advertising with influencers and creators in this video i'll share exactly how to pitch to brands the step-b... Read More

Key Insights

• 🌱 Brands are planning to invest billions of dollars in digital advertising with influencers and creators in 2021.
• 👨‍🔬 Researching and identifying brands that align with your preferences is crucial for successful brand pitching.
• 🛗 Crafting a compelling elevator pitch that focuses on the brand and showcases your audience size is essential.
• 🥰 Being specific and sincere about your love for a specific product can strengthen your case as a brand collaborator.
• 😷 Clearly stating your ask and next steps in the pitch helps lead the brand towards confirming their interest in working together.
• 💦 Proofreading, providing examples of previous work, and proper pitch closure are also important aspects of brand pitching.
• 😉 Jenny Melrose, a leading expert in pitching and winning brand deals, offers a free workshop and workbook for further guidance.

Questions & Answers

Q: How should I start in getting a brand deal?

Begin by researching and making a list of brands that you love and use regularly. Identify the right contact person within each brand and obtain their email address, as DMs on social media may not reach the right person.

Q: How should I introduce myself in the pitch?

When introducing yourself, focus on why you are a good fit for the brand. Highlight how your skills, values, and interests align with the company. For example, mention how you create content or use their products in your everyday life.

Q: How do I showcase the value of a specific product?

Select one product from the brand's lineup and explain why it is valuable to you. Be specific and provide examples of how you utilize and appreciate the product, emphasizing its benefits and how it enhances your life.

Q: Is audience size important when pitching to brands?

Yes, audience size matters to brands, as it may affect how much you can charge. Calculate your audience size by combining your 30-day average page views on your blog with your social media following and convey this information to the brand.

Summary & Key Takeaways

• Research and identify brands that align with your preferences and values.

• Find the correct contact person within the brand organization to reach out to.

• Craft a compelling elevator pitch that highlights why you are a good fit for the brand and showcases your audience size and influence.