Brian Deegan | Behind the Brand #33

TL;DR

X Games Champion Brian Degan discusses his journey from growing up in Nebraska to becoming a successful action sport athlete and entrepreneur.

Transcript

hey I'm Brian Elliott welcome to another edition of behind the brand today I'm here with mental militia founder X Games Champion Brian De behind the brand features the people who are making things happen get the insight to grow your Biz from experts who've done it get behind the brand Brian welcome to the show great to have you out here man thanks ... Read More

Key Insights

• 🥰 Brian Degan's love for dirt bike racing started at a young age in Nebraska and led him to become a professional athlete.
• 👨‍🏫 He turned pro after high school and moved to California to pursue his dream.
• ❤️‍🩹 Metal Militia, a freestyle motocross group, was formed towards the end of Brian's racing career and eventually became a successful brand.
• 👨‍💼 Brian emphasizes the importance of building relationships, taking risks, and not being afraid to fail in business.
• 🌍 He believes that staying relevant and engaging with fans through social media is crucial in today's world.
• 🚙 Brian transitioned from motocross to rally car racing, finding success and building his brand in a new sport.
• ❓ He is passionate about training in various disciplines and believes it contributes to his mental and physical fitness.

Questions & Answers

Q: How did Brian Degan convince his parents to let him pursue dirt bike racing?

Brian had to persuade his parents, who were not into dirt bikes, to allow him to pursue his passion for racing. It took him some time to convince them, but eventually, they supported him.

Q: When did Brian Degan turn pro in motocross?

Brian turned pro right after graduating high school when he was 17 years old. He made a deal with his dad to give him a year to pursue his dream in California, and if he could get on a pro team and succeed, that's what he would do.

Q: How did Metal Militia start?

Metal Militia was formed towards the end of Brian's racing career. While practicing tricks on dirt bikes, the group started performing freestyle stunts, which led to the formation of Metal Militia. They initially thought of the name as a joke but decided to keep it.

Q: How did Brian Degan approach building his brand from scratch?

Brian's approach to building his brand was focused on using the media and gaining credibility through his achievements in action sports. He believed that building a strong brand name was more important than immediate sales, and that would eventually lead to sales in the long run.

Summary & Key Takeaways

• Brian Degan's passion for riding dirt bikes started at a young age and led him to become an action sport athlete.

• He turned pro after graduating high school and moved to California with the goal of joining a professional team.

• After his motocross career, Degan started the Metal Militia, a freestyle motocross group that eventually grew into a brand with various product lines.