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Famous Cheap and Free Logo Designs [Rant]

13.6K views
•
March 16, 2015
by
Roberto Blake
YouTube video player
Famous Cheap and Free Logo Designs [Rant]

TL;DR

Big companies devaluing design by expecting free/cheap logos from designers, Roberto Blake breaks down logo costs.

Transcript

hey everybody this is graphic design roberto blake and hold on to your hats because in this video i'm gonna get a little rant ii so some of you might remember that I did a fiber logo design rant and this is not going to be another fiber logo design rant this rant is going to be about free and cheap logos that were done by big companies and this is ... Read More

Key Insights

  • 🫡 Designers deserve respect for their time and services, just like other professionals.
  • 💦 Understanding the context behind logo design costs is crucial to avoid devaluing designers' work.
  • 🥶 Offering free work for charity or valuable exchanges is acceptable, but it should not be demanded or devalued.
  • 👨‍💼 Bartering and fair exchanges in business relationships help maintain a positive reputation.
  • 🐕‍🦺 Reputation and respect for service providers are essential in the creative services industry.
  • 🎨 Small businesses can explore design options with students or friends with design skills.
  • 😑 It's inappropriate to haggle prices with designers after expressing admiration for their work.

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Questions & Answers

Q: Why does Roberto Blake believe it's important to value designers' time and not expect free work?

Roberto emphasizes that designers deserve respect for their craft, just like other professionals, and shouldn't be expected to work for free or cheap rates.

Q: How does Roberto break down the costs of logos for companies like Twitter, Google, Nike, and Coca-Cola?

Roberto reveals the actual stories behind these logos, highlighting that they weren't as cheap or free as commonly believed, showing the importance of understanding context.

Q: What does Roberto suggest about working for free or doing pro bono work?

Roberto mentions that offering free work for charity or valuable exchanges is acceptable, but it's crucial not to devalue one's time and services if not willingly offered.

Q: How does Roberto view bartering and fair exchanges in the business world?

Roberto discusses the concept of bartering and fair exchanges, emphasizing the need for mutual respect and value creation in business relationships to maintain a positive reputation.

Summary & Key Takeaways

  • Roberto Blake discusses the issue of big companies expecting free or cheap logos from designers, devaluing their craft.

  • He emphasizes the importance of valuing designers' time and services similar to other professions.

  • Providing insights into the actual costs of logos for companies like Twitter, Google, Nike, and Coca-Cola.


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