Bing Ads Is Now Microsoft Advertising and Microsoft Audience Network Updates

TL;DR

Bing Ads rebrands to Microsoft Advertising, offering expanded advertising products including display and shopping ads.

Transcript

all right what's up everyone welcome to the Surfside PPC YouTube channel I'm just gonna have a news item for you today so Bing ads is can now gonna be called Microsoft advertising so rather than just being called Bing ads it's just gonna be Microsoft advertising because they're looking to expand some of their offerings even beyond search so they an... Read More

Key Insights

• 🫠 Bing Ads rebrands as Microsoft Advertising, expanding offerings to include display and shopping ads.
• 🚁 Advertisers can opt-in to the Microsoft Audience Network for display advertising.
• ❓ Sponsored products enable manufacturers to promote their products in collaboration with retailers.
• 💱 Microsoft Advertising's interface remains similar, with the Bing Ads logo changing to Microsoft Advertising.
• ❓ The integration of LinkedIn and Microsoft Advertising offers advertisers a broader reach.
• 🫠 Responsive ads in the Microsoft Audience Network are currently in closed beta but will be available to more advertisers in the future.
• 😒 Advertisers can request an invite to use sponsored products through Microsoft Advertising.

Questions & Answers

Q: What is the main rebranding change from Bing Ads to Microsoft Advertising?

The main change is the expansion of offerings beyond search to include display advertising, shopping ads, and product listings under the Microsoft Advertising brand.

Q: How can advertisers opt-in to the Microsoft Audience Network for display ads?

Advertisers can opt-in to the Microsoft Audience Network by adjusting their bids in their campaigns settings or opening existing campaigns and enabling audience ads under advanced settings.

Q: What are sponsored products in Microsoft Advertising?

Sponsored products allow manufacturers to collaborate with retailers to promote their products, sharing the cost of advertising to drive sales through specific channels.

Q: How does Microsoft Advertising work with LinkedIn?

Microsoft, owning LinkedIn, also powers advertising on the platform, offering advertisers a comprehensive range of options to reach their target audience across Microsoft's network.

Summary & Key Takeaways

• Bing Ads is now rebranded as Microsoft Advertising, offering a range of advertising products.

• Microsoft Advertising includes search, display, shopping, and product listing ads.

• Advertisers can opt-in to the Microsoft Audience Network for display ads and sponsored products to collaborate with retailers.