Live Q&A with Craig Campbell SEO

TL;DR

Craig Campbell answers SEO-related questions in a live session.

Transcript

hello hello hello everybody um just doing a live q a session for people who are looking for questions that need answers uh mainly for the people who have done the free seo course with me but anyone else can join in as well so if you're joining in let me know where you're from um it's always nice to see where in the world people are from when they'r... Read More

Key Insights

• Changing the title of a blog post to update the year is generally safe, but changing the URL requires a 301 redirect, which can impact rankings.
• The December algorithm update affected affiliate sites using 'best' keywords, suggesting a focus on intent and quality links.
• Fiverr has limited quality SEO services; Upwork offers more skilled professionals for various digital tasks.
• Google may change metadata; ensure meta descriptions are filled to control what appears in search results.
• Building citations for local SEO should be specific to each location page to improve local search rankings.
• Automation tools like Money Robot should not be used directly on money sites; they are better for tiered link building.
• Current online business models thriving include fitness equipment and home improvement due to pandemic-driven demand.
• Keyword-rich domains help slightly in SEO but aren’t as impactful as good on-page SEO and quality backlinks.

Questions & Answers

Q: Can changing the title of a blog post affect its ranking?

Changing the title of a blog post to update the year is generally safe and should not have a major impact on its ranking. However, if you change the URL, you will need to implement a 301 redirect from the old URL to the new one, which can affect your rankings. It's best to avoid having the year in the URL to prevent this issue.

Q: What impact did the December algorithm update have on affiliate sites?

The December algorithm update negatively affected many affiliate sites, particularly those using 'best' keywords without matching the intent of the page to the keyword. The update emphasized the importance of intent and devalued low-quality links, causing dips in rankings for sites not focused on relevancy and quality.

Q: Are Fiverr and Upwork good for SEO services?

Fiverr has limited quality SEO services, with a lot of low-quality offerings. However, Upwork is more reliable, offering skilled professionals for various digital tasks, including SEO. It's crucial to vet freelancers properly to ensure you get the services you need.

Q: How can I stop Google from changing my metadata?

To prevent Google from changing your metadata, ensure that your meta descriptions are filled out. If left blank, Google will choose what to display, which may not be ideal. Providing specific meta descriptions gives you more control over what appears in search results.

Q: What are the best practices for building citations for local SEO?

For local SEO, it's important to build citations specific to each location page if your business operates in multiple areas. This helps improve local search rankings by ensuring that each location has relevant citations. Use services like seobuilder.com to efficiently manage citation building.

Q: Is it safe to use Money Robot directly on money sites?

No, it's not recommended to use Money Robot directly on money sites. Instead, use it as part of a tiered link-building strategy, targeting guest posts, social media posts, or other intermediary content. This approach minimizes the risk of penalties while still leveraging the tool's capabilities.

Q: Which online business models are thriving during the pandemic?

During the pandemic, businesses related to fitness equipment, home improvement, and anything catering to people staying at home have thrived. Additionally, more businesses recognize the importance of having an online presence, driving demand for digital marketing services.

Q: Do keyword-rich domains still help in SEO?

Keyword-rich domains can still provide some benefits, such as improved click-through rates and slight SEO advantages. However, they are not as impactful as they used to be. Good on-page SEO and quality backlinks are more crucial for achieving high rankings.

Summary & Key Takeaways

• Craig Campbell hosts a live Q&A session addressing various SEO questions, primarily for those who have taken his free SEO course. He discusses topics such as updating blog titles, the impact of Google's algorithm updates, and the use of platforms like Fiverr and Upwork for SEO services.

• Participants inquire about best practices for changing blog titles and URLs, the impact of Google's algorithm updates on affiliate sites, and the effectiveness of different SEO services available on Fiverr and Upwork. Craig emphasizes the importance of understanding intent and quality in link building.

• Craig advises on using automation tools like Money Robot for tiered link building rather than directly on money sites. He also discusses business models thriving during the pandemic, the relevance of keyword-rich domains, and strategies for building citations for local SEO.