What Are The Bing Ads Bidding Strategies? What are Target CPA and Maximize Conversions? Ask Surfside

TL;DR

Bing Ads has introduced two new bidding strategies, Target CPA and Maximize Conversions, to help advertisers drive more conversions and automate their campaigns.

Transcript

all right what's up everyone welcome to the Surfside PPC YouTube channel so today is gonna be another edition of ask Surfside PPC and today's question is what are the new Bing ads bidding strategies specifically target CPA and maximize conversions so bigeye has recently announced so at the beginning of august 2018 they announced that they have two ... Read More

Key Insights

• 👶 Bing Ads has introduced two new bidding strategies, Target CPA and Maximize Conversions, to help advertisers optimize their campaigns.
• 😒 Tracking conversions and setting up conversion goals is essential to effectively use these bidding strategies.
• 🧑‍🦽 Manual bidding and Maximize Clicks are less preferred strategies, while Enhanced CPC and Target CPA are recommended.
• 😫 Target CPA allows advertisers to set a specific cost per acquisition and maximize conversions focuses on driving as many conversions as possible within a budget.
• ⚾ It is important to continually analyze and adjust bidding strategies based on data and results obtained.
• 👨‍🔬 Bing Ads' bidding strategies are currently available for search campaigns and may be expanded to other campaign types in the future.

Questions & Answers

Q: What are the new bidding strategies introduced by Bing Ads?

Bing Ads has introduced Target CPA and Maximize Conversions as new bidding strategies.

Q: Who can use these bidding strategies?

These bidding strategies are available to all advertisers using Bing Ads.

Q: How do these bidding strategies help drive more conversions?

Target CPA allows advertisers to set a specific cost per acquisition and maximize conversions aims to get as many conversions as possible within a specified budget.

Q: What is the minimum requirement to use these bidding strategies?

Advertisers need to have at least 15 conversions over a 30-day period to use Target CPA and Maximize Conversions.

Summary & Key Takeaways

• Bing Ads has rolled out two new bidding strategies, Target CPA and Maximize Conversions, to all advertisers.

• These bidding strategies aim to increase conversions and provide automation to campaigns.

• To use these bidding strategies, advertisers need to track conversions and set up conversion goals.