No VidCon for Old Men

TL;DR

VidCon 2022 was marked by a shift towards TikTokers and a decline in attendance, raising questions about the future of the event and the nature of fandom on TikTok.

Transcript

so in years past this has been an excellent excellent way to run into fellow YouTubers that really was not the case this year the main thing being promoted by VidCon was Monster High on Nickelodeon that lines up a little bit with the demographic of who was there on both the greater side and the viewership side the events at VidCon were sparsely att... Read More

Key Insights

• 🤨 VidCon 2022 saw a decline in attendance and a shift towards TikTokers, raising questions about the future of the event and the impact of TikTok on the content creation industry.
• 😑 Many TikTokers expressed a desire to transition their audience to YouTube, highlighting the challenges faced on the TikTok platform.
• 🪡 The changing landscape of VidCon reflects the evolving nature of content creation and the need for creators to explore multiple platforms to reach their audience.
• 💁 Fandom on TikTok appears to be more ephemeral and disposable compared to the deeper connections formed on platforms like YouTube.

Questions & Answers

Q: Why was VidCon 2022 different from previous years?

VidCon 2022 had a larger focus on TikTokers and a decline in attendance, with fewer YouTubers present.

Q: How did TikTokers react to the event?

Many TikTokers expressed a desire to transition their audience to YouTube due to the challenges of building a sustainable career on TikTok.

Q: What were some notable changes at VidCon 2022?

The events at VidCon were sparsely attended, and there was a larger emphasis on promoting Monster High on Nickelodeon. Additionally, YouTube had a minimal presence compared to previous years.

Q: Was there a sense of community among TikTokers at VidCon?

The TikTok community at VidCon appeared to be more individualized and separate, with creators not knowing each other and lacking a strong sense of community.

Summary & Key Takeaways

• VidCon 2022 saw a significant decline in attendance, with fewer YouTubers and a larger focus on TikTokers and the promotion of Monster High on Nickelodeon.

• The events at VidCon were sparsely attended, marking a departure from the packed and bustling atmosphere of previous years.

• Many TikTokers expressed a desire to transition their audience to YouTube, highlighting the challenges of building a sustainable career on TikTok.

• The changing landscape of VidCon raises questions about the nature of fandom on TikTok and the future of events in the content creation industry.