Live on Linkedin AMA Basic SEO Questions & Answers with Craig Campbell SEO

TL;DR

Craig Campbell answers SEO and digital marketing questions live.

Transcript

hello everyone and doing a linkedin live obviously on a monday um so i'm just going to do another ask me anything session they seem to be quite popular for people who have been doing the training course or various other people who um you know just continue or keeping continuing to learn and whatnot so yeah um i'm back i will give it a few minutes b... Read More

Key Insights

• Craig Campbell emphasizes the importance of content over backlinks for small businesses with limited budgets, suggesting that content can capture long-tail keywords and build traffic incrementally.
• He advises using paid ads and social media platforms like Facebook and YouTube to drive quick traffic, but stresses that quality and relevance are key for sustainable growth.
• For international SEO, Campbell suggests using hreflang tags and adapting content to local languages to target different regions effectively.
• He discusses the significance of link velocity in Google's recent algorithm updates, advising caution and patience before making drastic changes after an update.
• Campbell highlights the importance of using diverse IP addresses and registrars for PBNs to avoid footprints that could lead to penalties.
• He recommends using tools like Linked Helper to automate LinkedIn marketing efforts, emphasizing the importance of targeting the right job titles for client acquisition.
• Campbell notes that AMP is not crucial for SEO unless you're running a large news website, suggesting that mobile-friendly design suffices for most businesses.
• He advises new graduates to seek internships or volunteer opportunities to gain practical experience and improve their employability in the digital marketing field.

Questions & Answers

Q: What is the best way to increase traffic to a website quickly?

Craig Campbell suggests using paid ads on platforms like Facebook and YouTube to drive quick traffic. He emphasizes that while these methods can increase traffic rapidly, the quality and relevance of the traffic are crucial for long-term success. Building a strong content strategy and leveraging social media are also important for sustainable growth.

Q: How can small businesses improve their SEO with limited budgets?

Campbell advises small businesses to focus on creating quality content, as it can capture long-tail keywords and gradually build traffic. He suggests prioritizing content over backlinks, especially when resources are limited. By building a robust content strategy, small businesses can improve their visibility and attract more organic traffic over time.

Q: What are the key considerations for international SEO?

For international SEO, Campbell recommends using hreflang tags to indicate language and regional targeting. Adapting content to local languages and cultural nuances is also important for reaching international audiences effectively. By tailoring content and technical SEO elements to specific regions, businesses can improve their visibility in international search results.

Q: What should businesses do after a Google algorithm update?

Campbell advises businesses to be cautious and avoid making drastic changes immediately after an update. He suggests monitoring the impact of the update and conducting research to understand its implications. In the case of recent updates, link velocity has been a significant factor, so businesses should focus on building quality and consistent backlinks.

Q: How can businesses use LinkedIn for client acquisition?

Campbell recommends using Linked Helper to automate LinkedIn marketing efforts. He emphasizes the importance of targeting individuals with the right job titles, such as heads of marketing, to effectively reach potential clients. By automating connection requests and messages, businesses can efficiently expand their network and generate leads on LinkedIn.

Q: Is AMP important for SEO?

According to Campbell, AMP is not crucial for SEO unless a business is running a large news website. For most businesses, having a mobile-friendly design is sufficient to meet Google's mobile-first indexing requirements. AMP may offer benefits for news sites, but it's not necessary for smaller businesses focusing on general SEO.

Q: What advice does Campbell have for new graduates in digital marketing?

Campbell advises new graduates to seek internships or volunteer opportunities to gain practical experience. He highlights the importance of learning industry tools and processes, which can improve employability and interview performance. By gaining hands-on experience, graduates can better demonstrate their skills and knowledge to potential employers.

Q: How can businesses avoid footprints when using PBNs?

Campbell emphasizes the importance of using diverse IP addresses and registrars for PBNs to avoid leaving footprints. By hosting PBNs on different IPs and using various registrars, businesses can reduce the risk of detection and penalties from search engines. Maintaining anonymity and diversity in PBN setups is crucial for effective link building.

Summary & Key Takeaways

• Craig Campbell hosts a live Q&A session on LinkedIn, answering various SEO and digital marketing questions. He covers topics like content strategy, link building, and international SEO. Campbell emphasizes the importance of content for small businesses, especially those with limited budgets.

• He discusses recent Google algorithm updates, noting the significance of link velocity and advising against making hasty changes. Campbell also touches on the importance of using diverse IPs and registrars for PBNs to avoid footprints.

• Campbell offers insights into using Linked Helper for LinkedIn marketing and discusses the role of AMP in SEO. He also advises new graduates to seek internships to gain practical experience and improve their chances of employment in the digital marketing industry.