How To Create Consistent Content For Instagram 2021 - Phil Pallen

TL;DR

Learn how to plan and create consistent content on Instagram to build your brand effectively.

Transcript

how to create consistent content on instagram that's the challenge that we're tackling today in this video it was the subject of an instagram live i did recently over on my account and today i'm sharing some highlights with you on this channel i talk a lot about branding marketing instagram and more always practical advice to build your brand be su... Read More

Key Insights

• ⌛ Planning content ahead of time saves time and helps maintain focus and productivity.
• 🍵 Prioritize and excel in one platform or handle a maximum of three platforms to manage effectively.
• 😑 Instagram's content planning is similar to managing a radio station, requiring a mix of live and pre-planned content and well-executed advertising.
• 👻 Planning content allows for editing and enhancing the quality of posts before sharing.
• 🏣 Utilizing diverse content pillars, including personal stories, educational content, and value-driven posts, helps differentiate and elevate an Instagram account.
• 💪 Consistency in content creation is crucial for building a strong brand presence on Instagram.
• 🦻 Incorporating planning tools like Google Docs or other platforms such as Notion or Airtable can aid in organizing and managing content effectively.

Questions & Answers

Q: Why is it important to plan content ahead of time on Instagram?

Planning content ahead of time saves time, allows for better focus and productivity, and prevents becoming a social media quitter due to reliance on creating and posting in the moment.

Q: What is the recommended number of platforms to focus on for personal brands or small businesses?

It is recommended to prioritize and excel in one platform, but if time and capacity permit, being efficient in managing three platforms is ideal.

Q: How does planning content on Instagram resemble managing a radio station?

Similar to a radio station, Instagram requires a mix of live and pre-planned content, attention to audience preferences, and a balanced approach to advertising to maintain engagement and avoid losing followers.

Q: Why is content planning advantageous for editing purposes?

Planning content in advance allows for revisiting and editing the created content, adding punctuation, rephrasing, or making other adjustments before posting, resulting in better quality content.

Summary & Key Takeaways

• Planning content ahead of time is crucial for saving time and maintaining focus, avoiding social media burnout, and ensuring consistency on Instagram.

• Prioritize and focus on one or a maximum of three platforms to become a superstar or rock star on them, respectively.

• Analogize Instagram to a radio station that requires programming of content in advance, a mix of live and pre-planned content, and balanced use of advertising.