How To Set Up Google Analytics Goals and Import Them as Google AdWords Conversions 2017-2018

TL;DR

Learn how to set up goals in Google Analytics to track conversions and optimize your website performance.

Transcript

all right what's up everyone welcome to the Surfside PPC YouTube channel today we're going to be going over how to set up goals in Google Analytics goals are used to track conversions like sales leads contacts all sorts of things they're really used so you can kind of find your keep key performance indicators and optimize for them so it's really a ... Read More

Key Insights

• 🤩 Setting up goals in Google Analytics helps track conversions, identify key performance indicators, and optimize website performance.
• 💁 Goals can be customized based on different actions, such as form submissions, e-commerce sales, and cart additions.
• 👤 It is important to name goals accurately and define them clearly to monitor and analyze user behavior effectively.
• 👤 Funnel tracking can be used to analyze the flow of users through specific pages or steps to measure conversions.
• 👻 Importing goals from Google Analytics to Google AdWords allows optimization of campaigns for specific conversion actions.
• 😫 Different goals can be set up for different purposes, allowing you to optimize your website for various actions and events.
• 🥅 Valuing goals with a monetary value can help measure the profitability of advertising campaigns.

Questions & Answers

Q: What are goals in Google Analytics used for?

Goals in Google Analytics are used to track conversions on your website, such as sales, leads, contacts, and other key actions. They help you identify your website's key performance indicators and optimize for them.

Q: How do you set up goals in Google Analytics?

To set up goals in Google Analytics, go to the Admin page and click on Goals under the Conversions and Goals section. Then, click on "New Goal" and choose the type of goal you want to set up, such as a destination goal for tracking contact form submissions. Define the goal by specifying the destination URL where users are redirected after completing the desired action.

Q: Can goals be set up for e-commerce websites?

Yes, goals can be set up for e-commerce websites in Google Analytics. You can track goals such as completed purchases, cart additions, and other actions specific to your e-commerce business. Different platforms like Shopify also have their own ways of setting up goals, which can be easily found through their help and training articles.

Q: How can goals in Google Analytics be used for optimization?

Goals in Google Analytics provide valuable data on user behavior and conversion rates. By analyzing the source and medium of goal completions, you can identify which marketing channels and campaigns drive the most conversions. This allows you to allocate resources effectively and optimize your website's performance.

Summary & Key Takeaways

• Goals in Google Analytics are used to track conversions such as sales, leads, and contacts.

• Setting up goals allows you to identify key performance indicators and optimize your website accordingly.

• Examples of goals include tracking contact form submissions, e-commerce sales, cart additions, and newsletter sign-ups.