- Marketing - Casey Winters of GrubHub

TL;DR

Learn about the success and challenges of Grubhub, an online food delivery platform, and how they approach marketing in the digital age.

Transcript

this episode of this week in marketing is brought to you by Squarespace go to squarespace com / Twi for your offer it's one of Chicago's fastest-growing startups and has raised over 34 million dollars in the last few months alone who is it and how do they approach marketing and what can we learn from them we're talking to their saucy online marketi... Read More

Key Insights

• ⌛ Grubhub's success relies on its ability to collect physical menus from restaurants, which can be a time-consuming process.
• 🤑 Grubhub focuses on social media and word-of-mouth marketing to attract new users.
• 🚗 The company prioritizes mobile app development to cater to the preferences of young urban professionals who spend more time on their mobile devices.
• 🥶 Grubhub offers risk-free and commission-based online ordering for restaurants, providing a valuable proposition.
• 🐕‍🦺 The company emphasizes customer service and aims to resolve any issues promptly.
• 👶 The expansion into new markets requires a deep understanding of the local restaurant landscape and educating restaurant owners about the benefits of online ordering.
• 😮 The rise of mobile orders has been a significant growth factor for Grubhub.

Questions & Answers

Q: How did Grubhub start?

Grubhub was created by two web developers who faced difficulties finding restaurants that delivered to their location. One of the developers coded a website for his neighborhood, which later became the foundation of Grubhub.

Q: How does Grubhub work?

Grubhub allows users to search their location and view a variety of restaurants that offer delivery or pickup services. Users can order directly from the website or mobile app. Grubhub collects physical menus from each restaurant to provide accurate options to users.

Q: What sets Grubhub apart from other food delivery platforms?

Grubhub showcases a wide range of restaurant options that users may not be aware of. It also provides a new channel for restaurants to receive online orders and educate them about the potential business growth through the internet.

Q: How does Grubhub expand into new markets?

Grubhub initially sends people from its headquarters in Chicago to establish relationships with local restaurants. Once established, they hire local representatives to maintain these relationships and onboard new restaurants.

Summary & Key Takeaways

• Grubhub is a website and mobile app that allows users to order delivery or pickup from various restaurants based on their location.

• The idea for Grubhub originated from two web developers who struggled to find which restaurants delivered to their office/home.

• Grubhub offers a new channel for restaurants to receive orders and allows diners to explore a wide range of cuisines in their area.