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How does a small company determine if a larger company is interested?

164 views
•
January 7, 2011
by
This Week in Startups
YouTube video player
How does a small company determine if a larger company is interested?

TL;DR

Learn how small businesses can effectively qualify and pursue opportunities with big clients in the tech industry.

Transcript

hello Tim are you there yes there Jason how are you I'm good Tim speak right into the phone and tell us what is your question well I am I'm with blood technology co-founder we do mobile app development and we're based in Arizona we've made a number of contacts some of which are with some you know calar companies and organizations and they you know ... Read More

Key Insights

  • 😃 Qualifying and pursuing big clients in the tech industry requires patience, persistence, and realistic expectations.
  • 😃 Big companies have limited resources and can only pursue a select number of partnerships.
  • 🤝 Entrepreneurs should protect themselves by assuming that it will take multiple meetings before a deal is made.
  • 😃 Offering open source or freemium versions of products can be a way to engage big clients and start the discussion.
  • 😃 Visualization plays a crucial role in convincing big clients to partner with a small business.
  • 😃 Brevity and concise communication are appreciated by big clients when reaching out for partnership opportunities.
  • ❓ Entrepreneurs should not rely on one opportunity and should diversify their outreach efforts.

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Questions & Answers

Q: How can a small business qualify big clients in the tech industry?

Qualifying big clients is a process that requires patience and persistence. It involves multiple meetings and phone calls, and it may take several attempts before progress is made. It is essential to properly manage expectations and not rely on one opportunity.

Q: How can entrepreneurs protect themselves when pursuing big clients?

Entrepreneurs can protect themselves by assuming that it will take multiple meetings before a deal is made. They should properly allocate their time and resources and not invest too much in one potential opportunity. It is also important to ask the client for a time frame to set realistic expectations.

Q: How can open source or freemium models help in engaging big clients?

Offering an open source or freemium version of a product can be a lightweight way for big clients to engage and test the product. By providing a free version, entrepreneurs can start the discussion and potentially upsell to the official version in the future.

Q: How can visualization help in qualifying and selling to big clients?

Visualization is key in convincing big clients to partner with a small business. By creating mock-ups or templates that showcase how the product or partnership would look, entrepreneurs can demonstrate that they have thought about the integration and increase the chances of closing a deal.

Summary & Key Takeaways

  • Building partnerships with big companies can be a lengthy process, requiring multiple meetings and phone calls before any progress is made.

  • Big companies have limited bandwidth and can only pursue a limited number of partnerships, so it is important to manage expectations and not rely on one opportunity.

  • Entrepreneurs should protect themselves by assuming that it will take several meetings before a deal is made and properly allocate their time and resources.


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