SPS 076: Use YouTube To Grow Your Business & Sell Books (Gillian Perkins Interview)

TL;DR

Marketing strategist Gillian Perkins shares her journey of self-publishing a successful book and growing her YouTube channel to nearly 500,000 subscribers.

Transcript

hey chandler bolt here and joining me today is gillian perkins uh gillian is a marketing strategist for online entrepreneurs and the author of the book sorted uh she currently owns and operates four successful companies and four completely different industries love that offline uh and online uh you may know her from her youtube channel which has al... Read More

Key Insights

• 😫 Writing a book requires commitment and focus, and setting a dedicated writing routine can help in completing the project efficiently.
• 👻 Utilizing YouTube as a marketing tool allows authors to leverage the algorithm and target specific audiences with engaging content.
• 🤩 Quality content and understanding the YouTube algorithm are the keys to success on the platform.
• 🚀 The success of a book launch can be enhanced by leveraging social media communities and creating a launch team.
• 🥺 Running ads on YouTube and strategically promoting books within videos can lead to increased sales and generate revenue.

Questions & Answers

Q: How did Gillian manage to write her book in just one month?

Gillian woke up early every morning, committed to writing for at least an hour, and aimed for a minimum of 1,000 words per day. This dedicated routine allowed her to complete the book within a month.

Q: What was the toughest part of the book writing process for Gillian?

The toughest part was losing momentum towards the end of the month and struggling with the editing phase. Finding the right editor and maintaining focus during self-editing were challenging tasks.

Q: How did Gillian monetize her YouTube channel?

Gillian monetizes her channel through the YouTube Partner Program, which allows YouTube to run ads on her videos. She earns approximately $5,000 per month from ad revenue. She also uses her videos to promote lead magnets and drive sales for her other products.

Q: What advice does Gillian have for moms trying to write a book?

Gillian recommends prioritizing writing time early in the morning or after the child's bedtime. She suggests leveraging the focused time when children are asleep to work on the book or finding a balance between morning and evening creative energy.

Summary & Key Takeaways

• Gillian Perkins decided to write her first book after a life experience that forced her to live with minimal possessions, leading her to simplify her life and prioritize experiences and relationships.

• She wrote her book in just one month by waking up early in the morning and committing to a daily writing routine.

• To market her book successfully, Gillian focused on YouTube, leveraging YouTube SEO and the algorithm to drive views and sales. She also formed a launch team and utilized their support during her book launch.