Drive More Phone Calls With Google Ads: Strategies for Businesses to Increase Phone Call Leads

TL;DR

Learn how to drive phone calls for your business using Google Ads, starting with local services ads and then setting up search campaigns with conversion tracking.

Transcript

today I'm going to be going over some different ways to drive more phone calls for your business using Google ads now before I get into any types of search campaigns or call assets or anything like that I want to go over local Services ads very quickly the very first thing you should do is see if you are eligible for local Services ads so the way t... Read More

Key Insights

• 🥺 Local services ads provide a cost-effective way for businesses to pay for leads instead of clicks, driving phone calls and potential customers directly from Google search results.
• 📼 By setting up conversion tracking and utilizing call assets, businesses can optimize their search campaigns to focus on driving phone call leads.
• 🥺 It is important for businesses to have informative landing pages with multiple options for customers to contact them, such as scheduling online or submitting lead forms.
• 🥺 Tracking and analyzing data from ads, conversions, and leads enables businesses to continuously improve their campaigns and drive maximum ROI.
• 🫠 For businesses targeting specific services, creating separate ad groups and landing pages can help deliver more relevant and targeted ads to potential customers.
• 🐕‍🦺 Utilizing audience segments, such as in-market audiences for specific services, can help businesses reach potential customers who are actively searching for those services.
• 🎧 Constantly monitoring and adjusting ad performance, keywords, and messaging is essential for optimizing campaigns and driving more phone calls.

Questions & Answers

Q: How do local services ads work?

Local services ads allow businesses to pay for leads, where potential customers can message or call the business directly. These ads are displayed at the top of Google search results for relevant local service queries.

Q: What is the average cost per lead for local services ads?

The average cost per lead for local services ads varies by industry, but it is estimated to be around $25. However, costs can vary significantly depending on the specific industry and location.

Q: What is conversion tracking, and why is it important?

Conversion tracking allows businesses to measure and track specific actions, such as phone calls, form submissions, and website visits, that result from their Google Ads campaigns. It is important because it enables businesses to optimize their campaigns for better performance and drive more targeted leads.

Q: How can businesses optimize their search campaigns for phone calls?

By setting up conversion tracking and utilizing call assets, businesses can track and optimize their search campaigns for phone call leads. Additionally, businesses can schedule call assets based on their availability to ensure they are able to handle incoming phone calls.

Summary & Key Takeaways

• Local Services ads allow businesses to pay for leads instead of clicks, providing potential customers with the option to message or call the business directly.

• Google screens and verifies businesses for local services ads, offering a Google guaranteed badge for added credibility and protection for customers.

• In addition to local services ads, setting up search campaigns with conversion tracking allows businesses to optimize for phone call leads and drive more conversions.