NEW! Facebook Ads vs Instagram Ads - Which Is Better For You? My Advertising Test Results Revealed!

TL;DR

Facebook ads are more cost-effective than Instagram ads for leads.

Transcript

miles here miles Becker calm and this video is Facebook Ads vs. Instagram ads which advertising platform is better as of the fourth quarter of 2018 is at Facebook advertising or is it Instagram advertising now I've just run a big test to really kind of pin these two advertising platforms against each other to see which one delivers me the best cost... Read More

Key Insights

• The test compared Facebook and Instagram ads to determine which platform offers better cost per lead and cost per click.
• Facebook ads delivered a cost per click of 12 cents and a cost per lead of 40 cents, which is efficient for the business.
• Instagram ads were significantly more expensive, with a cost per click of 80 cents and a cost per lead of $2.
• The business's key performance indicator for leads is under 75 cents, making Facebook ads the more viable option.
• Despite higher costs, Instagram ads are tested annually to explore potential changes in performance or audience engagement.
• The video emphasizes the importance of testing and analyzing ad performance data to ensure advertising budget efficiency.
• The creator provides resources, including a $5 Facebook Ads strategy, to help others optimize their advertising efforts.
• The content highlights that advertising results can vary significantly based on niche and audience, stressing personalized testing.

Questions & Answers

Q: What were the cost differences between Facebook and Instagram ads?

The test revealed that Facebook ads were significantly more cost-effective than Instagram ads. Facebook ads had a cost per click of 12 cents and a cost per lead of 40 cents. In contrast, Instagram ads had a cost per click of 80 cents and a cost per lead of $2, making Instagram ads much more expensive.

Q: Why did the creator prefer Facebook ads over Instagram ads?

The creator preferred Facebook ads because they provided a much lower cost per lead, at 40 cents, compared to Instagram's $2 per lead. This efficiency aligns with the business's key performance indicators, which aim for leads under 75 cents, making Facebook the more viable advertising platform.

Q: What is the creator's approach to testing advertising platforms?

The creator emphasizes the importance of testing different advertising platforms regularly to identify the most cost-effective options. Despite past failures with Instagram, they continue to test it annually to explore potential changes in performance or audience engagement, ensuring informed advertising decisions.

Q: How does the creator suggest optimizing Facebook ads?

The creator suggests using a $5 Facebook Ads strategy, which is detailed in their video playlist. This approach includes setting up conversion campaigns, analyzing data, and ensuring that ad spend results in profitable returns. The resources aim to help others achieve similar advertising success.

Q: What are the key performance indicators mentioned in the video?

The key performance indicators (KPIs) mentioned include cost per click and cost per lead. The creator's business aims for a cost per lead of under 75 cents to ensure advertising efficiency and profitability. These KPIs guide decisions on whether to continue investing in specific advertising platforms.

Q: What was the creator's experience with Instagram ads in the past?

The creator has consistently found Instagram ads to be more expensive and less effective than Facebook ads for their business. Despite multiple tests, Instagram ads have not met the desired cost per lead KPI. However, the creator remains open to future testing to explore potential improvements.

Q: What resources does the creator offer for Facebook advertising?

The creator offers a video playlist detailing a $5 Facebook Ads strategy. This resource includes step-by-step guidance on setting up and running conversion campaigns, analyzing performance data, and optimizing ad spend to achieve desired results. The aim is to help others replicate the creator's advertising success.

Q: Why is ongoing testing important in advertising?

Ongoing testing is crucial in advertising to adapt to changing audience behaviors and platform dynamics. It allows businesses to identify the most cost-effective platforms and strategies, ensuring efficient use of advertising budgets. The creator stresses that personalized testing is essential due to variations in niche and audience responses.

Summary & Key Takeaways

• The video discusses a test comparing Facebook and Instagram ads, focusing on cost-effectiveness in terms of cost per lead and cost per click. Facebook proved more economical, with 12 cents per click and 40 cents per lead, aligning with the business's key performance indicators.

• Instagram ads, on the other hand, were much pricier, costing 80 cents per click and $2 per lead. This disparity makes Instagram ads less viable for the business's current advertising strategy. Testing is emphasized as crucial for finding the best platform.

• The creator encourages ongoing testing of different advertising platforms and provides resources for optimizing Facebook ads. The video also underscores the importance of analyzing ad performance data to ensure that advertising budgets are used efficiently.