Can A Raw Diet Increase Your Dog's Lifespan? | We Feed Raw

TL;DR

We Feed Raw promotes raw diets to enhance dogs' health and lifespan.

Transcript

you know our brand strategy is very much rooted in education it has to be um you know this is a dog's evolutionary diet this is what nature decided is best for them kibble is actually you know a convenience food and not a health food raw feeding aligns with their biological needs um and that is your problem to solve yeah right because you know ther... Read More

Key Insights

• The raw diet aligns with dogs' evolutionary needs, contrasting with kibble, which is a convenience food.
• Amy Z the Rus co-founded We Feed Raw to continue her sister's vision after her passing.
• The company started from a small idea to solve the issue of unhealthy dog food after a pet food recall in 2007.
• We Feed Raw was initially a local business in Austin, Texas, growing organically before expanding nationally via Shopify.
• Branding and education are central to We Feed Raw's strategy, emphasizing the health benefits of raw diets over kibble.
• Despite the potential high cost, feeding raw is seen as an investment in a dog's long-term health.
• The company faces challenges from the conventional pet food industry and aims to educate consumers about raw diets.
• We Feed Raw maintains high standards in sourcing and production to ensure the quality and safety of their products.

Questions & Answers

Q: What prompted the creation of We Feed Raw?

We Feed Raw was founded to continue the vision of Amy Z the Rus's sister, who was inspired by a pet food recall in 2007. The recall involved contaminated wheat gluten that harmed many pets, prompting a shift in thinking about pet nutrition and leading to the development of a raw diet business.

Q: How did We Feed Raw initially grow and expand?

We Feed Raw began as a local business in Austin, Texas, delivering raw meals door-to-door. After Amy's sister was diagnosed with cancer, the business expanded nationally by moving to a Shopify platform, allowing them to reach a broader audience while maintaining the quality and integrity of their products.

Q: What are the challenges faced by We Feed Raw?

We Feed Raw faces challenges from the conventional pet food industry, particularly from the vet community that often supports kibble. The company must educate consumers about the benefits of raw diets and combat misinformation about the safety and nutritional value of raw feeding.

Q: Why is branding important for We Feed Raw?

Branding is crucial for We Feed Raw as it helps establish trust and credibility in a crowded market. The company underwent a rebranding to create a cohesive identity that emphasizes their commitment to raw diets and distinguishes them from competitors, ultimately supporting their educational and marketing efforts.

Q: What is the company's stance on kibble?

We Feed Raw positions kibble as a convenience food rather than a health food, advocating for raw diets as the optimal choice for dogs. They aim to educate consumers about the drawbacks of kibble and promote the health benefits of raw feeding without shaming those who currently rely on kibble.

Q: How does We Feed Raw ensure the quality of their products?

We Feed Raw sources USDA human-grade meats and uses a strict safety program, including cold pressurization, to ensure their products are safe. They work with a PhD nutritionist to maintain nutritional balance and use BPA-free packaging, emphasizing their commitment to high-quality standards.

Q: What is the impact of We Feed Raw's diet on dogs?

Customers report significant health improvements in their dogs after switching to We Feed Raw, such as reduced seizures and better overall well-being. The company emphasizes that while raw feeding may not cure all issues, it can lead to noticeable positive changes in a dog's health and longevity.

Q: How does We Feed Raw approach customer service?

We Feed Raw prioritizes customer service by employing knowledgeable representatives who are passionate about raw feeding. They provide personalized support, such as proactive communication during adverse weather conditions, ensuring a positive experience and fostering trust with their customers.

Summary & Key Takeaways

• We Feed Raw advocates for raw diets as the optimal choice for dogs, aligning with their biological needs. The company was founded to continue a vision that began after a significant pet food recall in 2007, which raised awareness about unhealthy pet food.

• The company started as a small business in Austin, Texas, and expanded nationally through an online platform. Branding and education are key components of their strategy, with a focus on challenging the conventional pet food industry.

• Despite the higher cost, We Feed Raw emphasizes the long-term health benefits of raw diets. They maintain strict quality standards and aim to educate consumers about the advantages of raw feeding, positioning themselves as a challenger brand in the market.