Content Optimisation Software, InLinks Review with Dixon Jones and Craig Campbell SEO

TL;DR

InLinks offers SEO tools for content, links, schema, and trends.

Transcript

so welcome to today's podcast and i'm joined by mr dixon jones who i'm sure needs no introduction a in this industry dixon thank you very much for taking craig craig that's the possious stuff ever sir do you speak that's a very impressed very impressive mate you know almost the queen's english which i'm sure you're disgusted to hear yeah um mummy a... Read More

Key Insights

• Dixon Jones transitioned from Majestic to InLinks, aiming to fill a market gap with a focus on entity-based SEO tools.
• InLinks provides a comprehensive suite of tools including content optimization, internal linking, schema automation, and trend analysis.
• The tool leverages natural language processing to understand content topics better than keyword-based tools, enhancing SEO strategies.
• InLinks automates internal linking by focusing on concepts rather than exact match anchor texts, reducing the risk of over-optimization.
• Schema automation includes automatic injection of about and FAQ schema using JavaScript, simplifying the process for users.
• Live Trends feature helps users identify trending topics for content creation, though it's language-dependent rather than geography-dependent.
• InLinks offers a pricing model based on the number of pages, starting with free access for the first 20 pages.
• The tool is easy to integrate with a single line of JavaScript, making it accessible for users with varying levels of technical expertise.

Questions & Answers

Q: What motivated Dixon Jones to create InLinks?

Dixon Jones was motivated to create InLinks due to a significant gap in the SEO tools market. He identified that most existing tools were based on outdated keyword-focused strategies, while Google had shifted towards an entity-based approach. InLinks aims to provide a comprehensive solution that leverages natural language processing to understand content topics more effectively, thus enhancing SEO strategies.

Q: How does InLinks automate internal linking?

InLinks automates internal linking by focusing on concepts rather than exact match anchor texts. This approach reduces the risk of over-optimization, which was a significant issue during the height of Google's Penguin update. The tool uses natural language processing to identify relevant topics within content, allowing for more contextually appropriate internal links that enhance the site's SEO performance.

Q: What is the Live Trends feature in InLinks?

The Live Trends feature in InLinks is designed to help users identify trending topics for content creation. It provides insights into what subjects are currently generating interest, allowing users to create content that is timely and relevant. However, it's important to note that the data is language-dependent rather than geography-dependent, which can sometimes lead to trends influenced by specific regions affecting the overall data.

Q: How does InLinks handle schema automation?

InLinks handles schema automation by automatically injecting about and FAQ schema using JavaScript. This process simplifies schema implementation for users, as it removes the need for manual coding. The tool looks for question-answer pairs within the content to create FAQ schema, and it uses natural language processing to identify the main topics for about schema, ensuring that Google understands the content's focus.

Q: What is the pricing model for InLinks?

InLinks offers a pricing model based on the number of pages a user wants to optimize. It starts with free access for the first 20 pages, allowing users to test the tool's capabilities. Beyond that, the cost is $40 per month for every 100 pages added to the system. This model allows users to scale their usage according to their needs, making it a flexible option for different website sizes.

Q: How can users integrate InLinks with their websites?

Users can integrate InLinks with their websites by adding a single line of JavaScript to the footer or header of their site. This simple integration process makes the tool accessible for users with varying levels of technical expertise. Additionally, InLinks can be integrated through Google Tag Manager, providing further flexibility in implementation.

Q: What are the potential risks of using InLinks for internal linking?

While InLinks automates internal linking effectively, there is a potential risk of having multiple links from one page to another, which could lead to redundancy. However, since the tool focuses on contextually appropriate links with varied anchor texts, this risk is minimized. Users can also review and edit the suggested links to ensure they align with their SEO strategy.

Q: How does InLinks compare to other SEO tools like Market Muse?

InLinks compares favorably to other SEO tools like Market Muse by offering a more comprehensive set of features at a competitive price. While Market Muse focuses on content optimization, InLinks provides additional tools for internal linking, schema automation, and trend analysis. InLinks also claims to track more topics than Market Muse, providing users with broader insights for content creation and optimization.

Summary & Key Takeaways

• Dixon Jones, formerly of Majestic, discusses his new venture InLinks, which provides SEO tools that focus on an entity-based approach rather than traditional keyword methods. This approach aims to fill a gap in the market by offering tools that better understand content topics.

• InLinks offers a suite of tools including content optimization, internal linking, schema automation, and trend analysis. The tool uses natural language processing to enhance SEO strategies by understanding content topics more comprehensively than keyword-based tools.

• The tool's features include automating internal linking based on concepts, schema automation using JavaScript, and a Live Trends feature to identify trending topics. It offers a pricing model based on the number of pages, with free access for the first 20 pages.