Top 4 Ways to Start 2015 on Fire

TL;DR

Plan now to kickstart 2015 successfully with strategic actions.

Transcript

[Applause] hey it's Tom fa and from my family and my entire team to you and yours we want to wish you a Happy Thanksgiving I hope you spend a lot of time with people you love and you focus on all the things in your life you should be grateful for well I want to talk to you today in addition about how you can start 2015 absolutely on fire so four th... Read More

Key Insights

• Setting goals for pre-signed listings helps prepare for a fast start in the new year, ensuring readiness to hit the market immediately.
• Building a robust pipeline of buyers and sellers before the year starts focuses efforts on generating leads and opportunities during limited working days.
• Reconnecting with unclosed appointments through personalized messages can revive potential leads and create future opportunities.
• Organizing marketing campaigns in advance for January and February ensures smooth execution and maximizes impact at the start of the year.
• Avoid starting the new year without clear goals; proactive planning in November and December is crucial for staying ahead of the market.
• The message emphasizes the importance of scheduling tasks, as unplanned actions often go unexecuted.
• Tom Ferry advocates for strategic planning and passionate execution as key components for success in real estate.
• The video encourages real estate professionals to leverage the holiday season for preparation, ensuring a competitive edge in the new year.

Questions & Answers

Q: What is the first action Tom Ferry suggests for starting 2015 on fire?

The first action Tom Ferry suggests is to set a goal for how many pre-signed listing agreements you can have postdated to begin in the new year. This involves preparing in advance by securing commitments from clients who intend to sell but wish to wait until after the holidays.

Q: Why is it important to build a buyer and seller pipeline before the new year?

Building a buyer and seller pipeline before the new year is important because it allows real estate agents to focus on generating leads and opportunities during the limited working days of November and December. This preparation ensures that agents can hit the ground running with ready clients when the new year begins.

Q: How does Tom Ferry suggest reconnecting with unclosed appointments?

Tom Ferry suggests reconnecting with unclosed appointments by sending personalized messages to potential buyers and sellers. These messages can be in the form of emails, texts, or videos, and should inquire about their thoughts on buying or selling in the new year, potentially reviving leads and creating future opportunities.

Q: What is the significance of organizing marketing campaigns in advance?

Organizing marketing campaigns in advance is significant because it ensures that all necessary materials and strategies are ready for execution as soon as the new year begins. This proactive approach allows real estate agents to maximize their impact and reach their target audience effectively without last-minute scrambling.

Q: Why does Tom Ferry emphasize scheduling tasks in the calendar?

Tom Ferry emphasizes scheduling tasks in the calendar because it increases the likelihood of execution. If tasks are not scheduled, they often remain unaddressed. By putting actions in the calendar, agents commit to them and ensure they are prioritized, leading to better preparation and success.

Q: What is the underlying message of the video regarding strategy and passion?

The underlying message of the video is that both strategy and passion are crucial for success in real estate. Tom Ferry advocates for a strategic approach to planning and executing goals, while also highlighting the importance of maintaining passion and enthusiasm to drive results and achieve objectives.

Q: How can real estate professionals leverage the holiday season according to Tom Ferry?

Real estate professionals can leverage the holiday season by using it as a time for preparation and planning. Tom Ferry suggests focusing on setting goals, building pipelines, and organizing marketing efforts during November and December. This proactive approach ensures that agents are ready to capitalize on opportunities as soon as the new year starts.

Q: What is the potential consequence of starting the new year without clear goals?

The potential consequence of starting the new year without clear goals is falling behind in a fast-moving market. Without proactive planning and preparation, real estate agents may miss out on opportunities and struggle to catch up, whereas those who plan ahead can quickly capitalize on market dynamics and achieve success.

Summary & Key Takeaways

• Tom Ferry outlines four key actions for real estate professionals to prepare for a successful start to 2015. These include setting goals for pre-signed listings, building a buyer and seller pipeline, reconnecting with unclosed appointments, and organizing marketing campaigns for January and February.

• The video emphasizes the importance of proactive planning during November and December to ensure a fast start in the new year. By scheduling these actions, real estate agents can gain a competitive edge and capitalize on market opportunities as soon as the year begins.

• Tom Ferry stresses the significance of strategy and passion in achieving success in real estate. By focusing on these elements and preparing in advance, agents can effectively navigate the fast-moving market and achieve their goals in 2015.