SPS 053: Turn 50% Of Readers Into Subs + Get into Airport Bookstores (Pat Flynn Interview)

TL;DR

Pat Flynn discusses his experience and lessons learned from self-publishing multiple books, with a focus on his most recent book, "Super Fans." He emphasizes the importance of building a loyal audience and offers advice on successfully marketing and launching a book.

Transcript

hey chandler bolt here and joining me today is my good friend uh pat flynn i'm super excited to have pat here you um so pat is the host of the smart passive income podcast and blog you may have heard of him uh he's also the author of three books let it go will it fly in his most recent book super fans which i'm in the middle of right now on audio l... Read More

Key Insights

• 🏛️ Writing in your own authentic voice is crucial to connecting with readers and building an engaged audience.
• 🥺 Offering companion courses as bonuses can help convert book readers into email subscribers, leading to a stronger relationship with your audience.
• 🦸 Building a community of super fans can provide long-term support and loyalty for your brand, even in an ever-changing digital landscape.
• ✍️ Involving your audience in the writing process and incorporating their input can increase excitement and engagement.
• 😌 While hitting bestseller lists can be a goal, the true value of a book lies in how it positively impacts readers' lives and builds a dedicated following.
• 📔 Utilizing platforms like Audible can broaden your reach and generate additional revenue for your book.

Questions & Answers

Q: How did Pat Flynn use companion courses to convert readers into email subscribers?

Flynn created companion courses that were offered as bonuses in exchange for email addresses. He found that 53% of book readers converted into email subscribers through this strategy. The courses provided additional value and helped him connect with readers on a deeper level.

Q: What inspired Pat Flynn to write "Super Fans"?

Flynn drew inspiration from his popular presentation on converting casual audiences into raving fans. After receiving positive feedback and encouragement from others, he decided to turn the presentation into a book. He saw a need for building loyal fan bases in an era where algorithms and platforms often hinder audience reach.

Q: How did Pat Flynn approach writing "Super Fans" after his experience with ghostwriting for his previous books?

After unsuccessful attempts with ghostwriters, Flynn decided to write "Super Fans" himself. He wanted the book to reflect his personal stories and voice. He participated in National Novel Writing Month to motivate himself and establish a writing routine. The process allowed him to overcome his perfectionist tendencies and just get the book written.

Q: How did Pat Flynn get his self-published books into Barnes & Noble and airport bookstores?

For "Will It Fly," Flynn mobilized his audience to request it at Barnes & Noble stores, which eventually led to the book being stocked. For "Super Fans," he worked with a hybrid publishing company that had connections with retailers like Barnes & Noble. He also paid to have the book featured in airport bookstores.

Summary & Key Takeaways

• Pat Flynn introduces his guest, Pat Flynn, who is the author of "Super Fans" and host of the Smart Passive Income podcast.

• They discuss the success of Flynn's previous books, "Will it Fly" and "Let Go," and how they led to the creation of "Super Fans."

• Flynn shares insights on the companion courses he created for his books and how they have helped him build an engaged audience.

• The conversation explores the concept of super fans and the importance of nurturing relationships with readers to build a strong and supportive community.