E1009 #StartupTuneup w/6 Startmate co's: AR presentations, experiential marketing, e-sports & more

TL;DR

Work 180 is a job platform that prioritizes women and connects them with inclusive employers through their unique, data-driven approach.

Transcript

this week in startups is brought to you by LinkedIn a business as only as strong as its people and every hire matters go to linkedin.com slash twist and get a $50 credit towards your first job post eight sleep the first bed engineered to improve your sleep through dynamic cooling and heating detailed sleep tracking and more try the pod for free for... Read More

Key Insights

• 💦 Work 180 disrupts the traditional job platform model by shifting the focus from job seekers to employers, ensuring a higher quality of job listings and inclusive policies.
• 🥺 The platform's unique approach has led to a 50x increase in the number of women applying for jobs compared to traditional platforms, highlighting the demand for more inclusive workplaces.
• 💦 Work 180's focus on data analysis and benchmarking allows them to provide valuable market insights to employers, fostering continuous improvement in creating a more inclusive work environment.
• 🧔‍♀️ By targeting specific niche websites, Work 180 expands its reach to potential job applicants and provides employers with a diverse pool of talented women.

Questions & Answers

Q: How does Work 180 ensure the quality of its job applicants?

Work 180 has a rigorous screening process that includes analyzing over 30 data points from employers and setting a minimum benchmark for key policies such as pay, parental leave, flexible working, and professional development.

Q: What makes Work 180 different from other job platforms?

Work 180 focuses on the employer side, ensuring that companies meet specific criteria to join their platform. Their unique approach has led to a high number of quality applications from women.

Q: How does Work 180 attract women to its platform?

Work 180 utilizes widgets on niche websites targeting specific groups of women, such as those in data science or transportation. This allows them to reach a wide network of potential job applicants.

Q: How does Work 180 generate revenue?

Work 180 charges employers a fee ranging from $500 to $4,500 per month based on the size of the organization, providing a sustainable source of revenue while ensuring their focus on inclusive employers.

Summary & Key Takeaways

• Founded in 2015, Work 180 has disrupted the traditional job platform model by putting the focus on employer credentials and inviting top companies to join their platform.

• Work 180's approach has resulted in a 50x increase in the number of women applying for jobs compared to traditional platforms, and their unique analysis and benchmarking system ensures high-quality applications.

• With a monthly recurring revenue of $28,000, Work 180 has gained traction with top employers in Australia and the UK, providing continuous improvement and market insights to create a more inclusive work environment.