INSTAGRAM NEW UPDATE FEATURES 2021 - PHIL PALLEN

TL;DR

Instagram has introduced several new features including the removal of IGTV, the ability to schedule and practice Instagram Lives, the option to upload photos and videos from desktop, a collaboration tool, and new effects for Reels.

Transcript

brand new features for instagram i'll walk through the update along with some ideas on how to make the most of these new features let's do it i'm phil palin a brand strategist welcome to my channel where i share practical advice to build your brand today i'm in lisbon portugal and i'm hoping to bring you up to speed on all the new instagram feature... Read More

Key Insights

• 💁 The removal of IGTV as a dedicated vertical indicates that longer-form videos are not thriving on Instagram, and the platform is focusing on shorter-form content.
• 🫒 The ability to schedule and practice Instagram Lives before going live can help creators ensure a smoother and more engaging live session, especially when having a guest.
• 💻 Uploading photos and videos from desktop browsers makes it easier for users who prefer to plan and create content on their computers.
• 🥶 The collaboration tool streamlines the process of co-publishing content, benefiting both creators and companies.
• 👶 The new effects for Reels, Super Beat and Dynamic Lyrics, enhance the editing capabilities and creativity of Reels creators.
• 👤 These updates reflect Instagram's continuous efforts to provide more options and flexibility for content creators and improve user experience.
• 👶 The introduction of new features shows that Instagram is actively evolving and adapting to the needs and preferences of its users.

Questions & Answers

Q: What is the major update regarding IGTV on Instagram?

The major update is that Instagram has removed the dedicated IGTV vertical and combined IGTVs with normal videos into a single video tab.

Q: Can Instagram Lives be scheduled in advance?

Yes, users can now schedule Instagram Lives up to 90 days in advance and post countdowns to their feed to remind followers about the upcoming live session.

Q: Is it possible to upload photos and videos from desktop browsers?

Yes, Instagram now allows users to upload photos and videos from desktop browsers, providing more convenience for content creation.

Q: What is the new collaboration feature on Instagram?

The collaboration feature allows creators and companies to co-publish content with shared view counts and comment threads, making collaborations easier and more seamless.

Summary & Key Takeaways

• Instagram has removed the dedicated IGTV vertical and combined IGTVs with normal videos into a single video tab, making it easier for creators to create and share videos on the platform.

• Users can now schedule Instagram Lives up to 90 days in advance and post countdowns to their feed to remind followers of the upcoming live session.

• The update allows users to upload photos and videos from desktop browsers, providing more flexibility for content creation.

• A collaboration feature has been introduced, allowing creators and companies to co-publish content with shared view counts and comment threads.

• Instagram has added new effects for Reels, including Super Beat, which applies special effects based on the beat of the song, and Dynamic Lyrics, which displays 3D lyrics that flow with the song's groove.