Ghosted Your Audience on Social Media? Say THIS To Bounce Back After A Break

TL;DR

Don't apologize; just resume posting with valuable content.

Transcript

welcome back to the business launch podcast I'm your host Kimberly Ann Jimenez and if you have ever ghosted your audience and had no idea what to say to get back to posting you're gonna love this episode because I'm gonna walk you through exactly what to say and more importantly what not to say when it comes to creating a comeback strategy to start... Read More

Key Insights

• Avoid the 'shame sandwich' of apologizing, making excuses, and over-promising when returning to social media after a break.
• Your highest value as an entrepreneur is in your products and services, not in your content creation.
• Content is a marketing tool, not an obligation; focus on delivering value rather than frequency.
• Don't treat your audience as customers who deserve apologies for free content; this creates unhealthy expectations.
• When returning to posting, skip the apologies and simply start sharing valuable content again.
• Use content to build relationships and provide value, but remember it's not your primary business offering.
• Consider your first post back as an opportunity to engage with your audience without overthinking it.
• You can use questions, myth-busting, or sharing personal stories as effective content strategies upon return.

Questions & Answers

Q: What is the 'shame sandwich' and why should it be avoided?

The 'shame sandwich' is a three-part response consisting of apologizing for being absent, making excuses for the absence, and promising to do better. It should be avoided because it creates unnecessary guilt and sets unhealthy expectations with your audience, treating them like customers owed an apology for free content.

Q: Why shouldn't entrepreneurs apologize for not posting content?

Entrepreneurs shouldn't apologize for not posting content because it shifts the expectation that free content is equivalent to a paid service. Apologizing can create an unhealthy dynamic where the audience feels entitled to regular content, which is not the primary value an entrepreneur provides.

Q: How should content be perceived by entrepreneurs?

Content should be perceived by entrepreneurs as a marketing tool rather than an obligation. It's a way to build relationships and provide value to the audience, but it should not be confused with the core offerings of a business, which are its products and services.

Q: What is the recommended approach when returning to social media after a break?

The recommended approach when returning to social media after a break is to simply start posting valuable content without addressing the absence. This approach avoids unnecessary apologies and keeps the focus on providing value to the audience, which is the ultimate goal.

Q: What are some effective content strategies for returning to social media?

Effective content strategies for returning to social media include answering frequently asked questions, busting industry myths, sharing personal stories, celebrating milestones, and engaging the audience with polls or feedback requests. These strategies focus on providing value and re-engaging the audience.

Q: Why is content not the highest value for entrepreneurs?

Content is not the highest value for entrepreneurs because the primary value lies in the products, programs, and services they offer. While content is important for marketing and relationship building, it should not overshadow the core business offerings that solve specific market problems.

Q: How can entrepreneurs avoid overthinking their content strategy?

Entrepreneurs can avoid overthinking their content strategy by focusing on providing consistent value rather than perfect content. Utilizing simple content ideas, such as answering questions or sharing insights, can help maintain engagement without the pressure of perfection.

Q: What mindset shift is necessary for entrepreneurs regarding content creation?

Entrepreneurs need to shift their mindset from viewing content creation as an obligation to seeing it as a strategic tool for marketing and relationship building. This shift helps prioritize the core business offerings and reduces the pressure to constantly produce content.

Summary & Key Takeaways

• After a hiatus from social media, it's crucial not to apologize or make excuses when returning. Instead, focus on delivering valuable content to your audience without overthinking the process.

• As an entrepreneur, your primary value lies in your products and services, not in the content you create. Content should be viewed as a tool for marketing and relationship building.

• Avoid creating an unhealthy dynamic by treating your audience as if they are owed apologies for free content. Simply resume posting with engaging and valuable material, keeping the focus on providing value.