Julien Smith | Behind the Brand

TL;DR

Author Julian Smith discusses the importance of storytelling and creating compelling content in the competitive world of new media.

Transcript

behind the brand features the people who are making things happen get the insight to grow your Biz from experts who've done it get behind the brand hi I'm Brian Elliot welcome to another edition of behind the brand today I'm here with Julian Smith uh co-author of the New York Times bestselling book trust agents Julian welcome to the show hey thank ... Read More

Key Insights

• 👾 The new media space is becoming increasingly competitive, requiring individuals to produce content that stands out and captures attention.
• 🤢 Refining ideas and creating compelling storytelling is crucial for success in a vast sea of content.
• 👨‍💼 Business people can learn from the structured storytelling techniques used in Hollywood and apply them in their own content creation.
• 💪 Having a strong storytelling methodology, such as the hero's journey, can make content more engaging and effective.
• 😒 It is essential to evaluate content honestly and use formulas and outsider perspectives to ensure its quality and interest.
• 😘 The four elements of trust (credibility, reliability, intimacy, and low self-orientation) apply to both personal relationships and businesses striving to build trust with their audience.
• 👾 The changing environment of the new media space requires individuals to constantly adapt and stay ahead of emerging trends and ideas.

Questions & Answers

Q: How have the increased visibility and competition in the new media space affected content creation?

Smith explains that the abundance of ideas and constant bombardment of content have made it challenging for ideas to stand out. This requires a more rigorous idea process and a focus on creating sharp, attention-grabbing content.

Q: Can business people learn from Hollywood's storytelling techniques?

Smith mentions the importance of the hero's journey storytelling structure and the need for businesses to have a strong storytelling methodology. While some principles from Hollywood may apply, he suggests going even further back to the fundamentals of storytelling, such as Joseph Campbell's hero's journey.

Q: What tactics can people use to create compelling content?

Smith advises being rigorous and honest with oneself while evaluating the quality and interest of the content. He also suggests using formulas, such as those outlined in books like "Made to Stick," and gaining an outsider perspective to ensure the content's effectiveness.

Q: What is the function of great content and storytelling?

Smith explains that great content and storytelling help individuals and businesses stand out in a highly competitive marketplace. It allows them to capture and maintain audience attention, build trust, and differentiate themselves from others.

Summary & Key Takeaways

• Julian Smith discusses the growing movement of new media and the increased visibility it provides for entrepreneurs and marketers.

• He is working on two new books, one of which is a collaboration with Chris Brogan, focusing on creating media that stands out in a highly competitive environment.

• Smith emphasizes the need for refining ideas and using storytelling techniques to capture and maintain audience attention.