Sales - Phone Sales for Auto Dealers

TL;DR

Learn how to handle tough customers who are solely focused on getting the lowest price, and discover how to provide the best service regardless.

Transcript

okay this is an advanced call we're gonna handle the most impossible of the caller's the best price grinder column he's gonna shut me down he or she's gonna shut me down every attempt I make they only want their best price there's no trade it's a cash deal it's the one you always want to deal with okay they're gonna communicate that they won't allo... Read More

Key Insights

• 😘 Price grinders are customers who prioritize getting the lowest price above all else.
• 🐕‍🦺 Building value and providing exceptional customer service is essential even with price-focused customers.
• 🥺 Offering options beyond the customer's initial request can potentially lead to greater savings.
• 🆘 Providing written price quotes helps eliminate misunderstandings and offers transparency to customers.
• 🤑 Professional buyers may have money but still need guidance in choosing the right product.
• 👋 It is crucial to have confidence in your ability to provide the best price and service.
• 🤩 Researching and understanding the customer before engaging in the conversation is key to effective communication.

Questions & Answers

Q: How do you handle customers who are only concerned about the lowest price?

The key is to acknowledge their request for the lowest price and assure them that you will provide it. However, it is important to gather more information about their preferences and offer additional options that could potentially save them even more money.

Q: How do you respond to customers who refuse to provide their contact information?

It is essential to explain to the customer that providing written price quotes is company policy to avoid any misunderstandings. Assure them that the email or text will contain all the necessary information for them to compare prices and make an informed decision.

Q: What if the customer insists on receiving the price immediately without any additional information?

In this case, it is important to explain that the company policy is to provide written price quotes for transparency and to avoid any future discrepancies. Emphasize that you want to make sure you have all the necessary details to give them the best price possible.

Q: How do you handle customers who are not interested in receiving customer service?

While the customer may not value customer service, it is vital to emphasize that your goal is to provide the best service and ensure they get exactly what they want at the lowest price. Assure them that you are willing to meet their needs and address any concerns they may have.

Summary & Key Takeaways

• This video focuses on how to handle difficult customers who only care about getting the best price and refuse to engage in building value or receiving customer service.

• The key strategy is to assure the customer that their request will be met with the lowest price, while also gathering important information about their preferences.

• The video emphasizes the importance of providing written price quotes to avoid misunderstandings and offers tips on how to engage with the customer effectively.