Stop Selling Start Closing | Summary and Q&A

2.4M views
June 4, 2012
by
Grant Cardone
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Stop Selling Start Closing

TL;DR

Selling and closing are crucial for business growth and success, as they determine the ability to attract and retain customers and generate revenue.

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Questions & Answers

Q: How does value exceed price in attracting customers to buy a product or service?

When a product or service offers more value and benefits than what the customer pays for, it becomes an attractive proposition. Customers are more likely to invest in something when they perceive it to be valuable and advantageous to them.

Q: How can one dominate a sector instead of competing in it?

To dominate a sector, one must go beyond competing and strive to become the go-to authority or expert in that field. This can be achieved by consistently delivering exceptional products/services, building a strong brand, and effectively communicating with the target audience through various platforms.

Q: How can sellers overcome objections and complaints during the sales process?

Instead of viewing objections as hurdles, sellers can treat them as opportunities to address concerns and provide further clarification. By acknowledging the customer's viewpoint and offering compelling solutions or explanations, sellers can overcome objections and build trust with the customers.

Q: Why is it important to get attention, criticism, and haters?

Getting attention ensures that people are aware of your brand and products/services, while criticism helps identify areas of improvement and drives innovation. Haters, although seemingly negative, actually help create buzz and generate interest in your brand, as long as the criticism is constructive.

Summary & Key Takeaways

  • The speaker emphasizes the significance of money for business growth and success.

  • He shares his experience of growing multiple businesses without external funding, by creating value that exceeds the price and attracting customers to invest in the products/services.

  • The speaker emphasizes the importance of social media platforms like Twitter, Facebook, LinkedIn, and YouTube in reaching a wider audience and dominating a sector.

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