Pawsthetics Is 3D Printed Parts for Pets | Crunch Report

TL;DR

Apple buys Faceshift, a motion capture company that creates animated avatars and figures, which was also used in the latest Star Wars film.

Transcript

Apple buys motions capture company Faceshift, Zenefits may have let unlicensed agents sell insurance, help fund 3D printed wheels for needy pets, and more... It's Wednesday November 25th and this is Crunch Report. Happy holidays everybody! Apple just bought another company... it's called Faceshift, and it's a startup based in Zurich that makes tech... Read More

Key Insights

• 🛀 Apple's acquisition of Faceshift shows the company's interest in expanding its presence in gaming and film industries.
• 🎥 The technology offered by Faceshift has applications beyond gaming and film, and could potentially be used in other industries.
• ✋ Faceshift's technology has already been used in a high-profile film, which demonstrates its capabilities.
• ❓ This acquisition highlights the increasing importance of motion capture technology in entertainment industries.
• 🏑 For Apple, this acquisition brings expertise and talent in the field of motion capture and animation.
• 😒 The use of motion capture technology can make gaming experiences more immersive and realistic.
• 😑 Animated avatars and figures that can capture facial expressions in real time have potential applications beyond gaming and film, such as virtual reality and augmented reality.

Questions & Answers

Q: What is Faceshift and what technology does it offer?

Faceshift is a startup that creates technology for capturing and animating facial expressions in real time. It offers a solution for creating animated avatars and figures that can mimic human expressions.

Q: How is Apple planning to use the technology from Faceshift?

Apple is interested in using Faceshift's technology to enhance gaming experiences and improve animation technology in the film industry. The technology can make avatars more expressive and render animations more quickly.

Q: Why did Apple acquire Faceshift?

Apple acquired Faceshift because its technology can have applications in gaming and film, two areas where Apple has a strong presence. The acquisition will allow Apple to enhance its offerings in these industries.

Q: Was Faceshift involved in the latest Star Wars film?

Yes, Faceshift's technology was used in the latest Star Wars film to make non-human characters more human-like in their expressions. This demonstrates the quality and potential of the technology.

Summary & Key Takeaways

• Apple has acquired Faceshift, a startup based in Zurich that specializes in technology for creating animated avatars and figures that capture facial expressions in real time.

• Faceshift employees are now working for Apple in Europe.

• Apple is interested in this technology for gaming and film, where it can enhance gaming experiences and make animation technology more efficient.