I Have to Think About It

TL;DR

HomeAdvisor offers lead generation services for contractors, providing them with potential clients in their area.

Transcript

[Applause] [Applause] the pitch so far hey I have I have roofing jobs in your area right now we're swamped and we need to get him to people do you have the ability to take the work on right now like that pitch right there it's it's a really hard pitch to say no to let's get through to the money yep so just ask just how much is this how much does it... Read More

Key Insights

• 🥺 HomeAdvisor offers lead generation services for contractors, providing them with potential clients in their area.
• 🤱 The pricing structure includes an upfront membership fee and additional fees for each lead, which vary based on the job's size and scope.
• 🤔 The contractor expresses interest but needs time to think about the decision, suggesting there may be underlying concerns or objections.
• 👣 HomeAdvisor claims to be the most trusted name in marketing solutions for contractors, with a track record of success.
• 😚 Trust and guaranteeing results are important factors in closing the deal.
• 🥶 The contractor's hesitation may be related to a financial concern, with the preference for free leads.
• 💗 The pitch highlights how HomeAdvisor's program can help contractors grow their business and outperform the competition.

Questions & Answers

Q: How does HomeAdvisor's pricing structure work?

HomeAdvisor charges contractors a membership fee of $348 per year and additional fees for each lead, which are priced based on the size and scope of the job.

Q: What is the best way to receive leads from HomeAdvisor?

The contractor prefers to receive leads through text messages on their phone, but HomeAdvisor also offers leads through email and phone calls.

Q: How does HomeAdvisor differ from other platforms like Angie's List?

HomeAdvisor offers a per-lead payment model, while platforms like Angie's List provide directory listings. HomeAdvisor claims to be the most trusted name in contractor marketing solutions.

Q: How can HomeAdvisor guarantee that their program works?

HomeAdvisor states that they have hundreds of thousands of clients who have already proven the effectiveness of their program. They encourage the contractor to trust them as an advisor.

Summary & Key Takeaways

• The pitch focuses on the ability of HomeAdvisor to provide roofing jobs in the contractor's area, making it hard to say no.

• HomeAdvisor charges an upfront membership fee of $348 per year and additional fees for each lead, which vary based on the size and scope of the job.

• The contractor expresses interest but needs time to think about the decision.