"White Hat Link Building" Backlinks with Julian Goldie, HARO Backlinks

TL;DR

Julian Goldie discusses white hat backlinks and SEO strategies.

Transcript

this show is sponsored by odys global make sure that you do sign up and get a free 100 bonus by checking out odys global's age domains or done for you affiliate websites hello guys and welcome to today's podcast where i'm joined by this guy i need to get the fingers right hearing goldie and who you may recognize i was on your thing before julian um... Read More

Key Insights

• Julian Goldie specializes in white hat link building, focusing on techniques like HARO and the Skyscraper method to secure high-quality backlinks for clients.
• HARO (Help a Reporter Out) is a valuable tool for obtaining authoritative backlinks by responding to journalist queries with expert opinions.
• The Skyscraper technique involves creating superior content to attract backlinks, leveraging competitors' link profiles to identify opportunities.
• Thailand is a popular destination for digital marketers due to its vibrant community, favorable lifestyle, and networking opportunities.
• Julian's agency charges around $400 per HARO link and $150 per link for the Skyscraper technique, with a minimum monthly spend of $1,000.
• Quality checks for backlinks include assessing domain authority, website traffic, relevance, and avoiding sites with spammy links.
• Upwork is a viable platform for acquiring SEO clients, emphasizing the importance of building a strong profile with positive reviews.
• Julian offers an SEO course for those unable to afford agency services, providing video tutorials on link building strategies.

Questions & Answers

Q: What is HARO and how does it work?

HARO, or Help a Reporter Out, is a platform where journalists post requests for expert opinions on various topics. Businesses can respond to these queries with well-crafted pitches to secure backlinks from authoritative websites. The key to success with HARO is crafting concise, authoritative responses that stand out from the competition.

Q: Why is Thailand popular among digital marketers?

Thailand attracts digital marketers due to its vibrant community, favorable lifestyle, and numerous networking opportunities. Cities like Chiang Mai host a large community of SEO professionals, offering regular meetups and events. The cost of living and quality of life also make it an appealing destination for those seeking a digital nomad lifestyle.

Q: What is the Skyscraper technique?

The Skyscraper technique involves creating superior content that attracts backlinks by reverse-engineering competitors' link profiles. By identifying content that has already garnered links, marketers can create improved versions to attract similar or better links. This method requires thorough research and high-quality content creation to be successful.

Q: How does Julian Goldie's agency price its services?

Julian Goldie's agency charges around $400 per HARO link and $150 per link for the Skyscraper technique. Clients are required to have a minimum monthly spend of $1,000. The agency focuses on securing high-quality backlinks from authoritative websites, ensuring value for the investment.

Q: What quality checks are performed on backlinks?

Quality checks on backlinks include evaluating domain authority, website traffic, relevance to the client's niche, and ensuring the site isn't associated with spammy or low-quality links. These checks help ensure that the backlinks contribute positively to the client's SEO efforts and avoid potential penalties from search engines.

Q: How can Upwork be used to acquire SEO clients?

Upwork can be an effective platform for acquiring SEO clients by building a strong profile with positive reviews. It's important to position oneself as a premium service provider, focusing on clients with adequate budgets. Social proof through client reviews is crucial for attracting higher-quality clients on the platform.

Q: What does Julian's SEO course offer?

Julian's SEO course offers video tutorials on link building strategies, such as HARO and Skyscraper techniques. The course is designed for those who cannot afford agency services, providing a cost-effective way to learn and implement effective link building strategies. It includes over-the-shoulder video instructions and templates for practical application.

Q: What tools does Julian's agency use for outreach?

Julian's agency uses tools like Ahrefs for prospecting, Google Sheets for organizing prospects, and Hunter.io for finding and verifying email addresses. For outreach, they use Lemlist and Hunter Campaigns, which allow for automated email sequences and personalized email campaigns to maximize response rates and link acquisition.

Summary & Key Takeaways

• Julian Goldie shares insights into white hat link building, focusing on HARO and Skyscraper techniques to secure high-quality backlinks. He emphasizes the importance of creating authoritative and engaging content to stand out in competitive pitches.

• Thailand's appeal to digital marketers lies in its vibrant community and networking opportunities. Julian's agency offers link building services with a focus on quality, charging $400 per HARO link and $150 per link for Skyscraper, with a $1,000 monthly minimum.

• Julian's SEO course offers video tutorials on link building strategies, providing an affordable alternative for those unable to afford agency services. He also highlights Upwork as a valuable platform for acquiring clients, stressing the importance of positive reviews.