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Why social media is broken and what to do about it

March 3, 2021
by
TechCrunch
YouTube video player
Why social media is broken and what to do about it

TL;DR

Social media platforms are facing issues such as misinformation, harassment, and white supremacists organizing. There is a need to build smaller, more intentional communities to address these problems.

Transcript

hey everyone and thank you for joining us today uh we really appreciate your time today we're going to talk a bit about how social media is broken that's not a particularly controversial idea as i'm sure everyone on this panel would agree um but you know i think in recent in recent years particularly in recent months to some people uh social media'... Read More

Key Insights

  • 🎨 Social media platforms need to prioritize intentionality in design and size to foster better behavior and community interactions.
  • 👾 Custom-built communities, like Ethel's Club and Somewhere Good, provide safer and more intimate spaces for marginalized groups.
  • 🕴️ Accountability and regulations, including reforms in Section 230 and antitrust suits, are necessary to address the perverse incentive structure driving toxic content on social media.
  • 🏛️ Building moderation into platforms from the outset enhances safety and content quality.
  • 👨‍⚖️ Tech companies in Silicon Valley should center racial and gender justice, recognizing the impact of their platforms on marginalized communities.
  • 🤙 The current incentive structure of social media platforms promotes hate, misinformation, and discrimination, calling for fundamental changes.
  • 🪡 Policy solutions, such as section 230 reform, antitrust regulations, and accountability measures, are needed to create real change.

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Questions & Answers

Q: Do social media platforms need to be smaller and custom-built for communities to be better?

Yes, being intentional about the size and framework of social platforms is crucial. Smaller communities encourage better behavior and mimic real-life interactions, making them user-friendly.

Q: How did Ethel's Club adapt to becoming an online community?

Ethel's Club made a quick decision to transition to an online community, ensuring that the intimate interactions and safe spaces from the physical club were replicated digitally through somewhere good.

Q: How does intentionality in design impact social media platforms?

Intentionality in design is vital as it sets the foundation for how people interact and what the platform aims to achieve. Platforms like Snapchat, designed to encourage specific interactions, have managed to avoid issues plaguing larger platforms.

Q: What attitudinal differences exist when working with the tech industry compared to other industries?

Tech companies often consider themselves visionary and driven by big goals, which can lead to overlooking real-world impacts. Tech accountability needs to be enforced, and a focus on racial and gender justice is crucial to reshaping the industry.

Summary & Key Takeaways

  • The conversation revolves around the problems with social media, such as misinformation, harassment, and white supremacist activities.

  • Ethel's Club and Somewhere Good are examples of communities built specifically for people of color, emphasizing the importance of smaller, more intimate networks.

  • Ethel's Club successfully transitioned from an offline to an online community by prioritizing smaller, intimate interactions and leveraging the same principles in Somewhere Good.


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