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Best YouTube Keyword Tools to Get More Views to Your Videos

39.3K views
•
September 18, 2019
by
Ahrefs
YouTube video player
Best YouTube Keyword Tools to Get More Views to Your Videos

TL;DR

Discover four essential YouTube keyword tools to boost your video views.

Transcript

This is what our YouTube search traffic looks like. And this is the day we started focusing on our video SEO efforts. Now, with YouTube SEO, it all starts with keyword research. And throughout the time of our exponential growth, I've tried seven tools to grow our channel. But of the seven that I've tried, I'm only using four today. Now, aside fro... Read More

Key Insights

  • YouTube SEO begins with keyword research, which is crucial for growing a channel's search traffic and visibility.
  • Sam Oh highlights four preferred tools: TubeBuddy, vidIQ, Ahrefs' Keywords Explorer, and Ahrefs' Content Explorer for effective keyword research.
  • TubeBuddy offers useful features like Rank Tracker and Most Used Tags, though its search volume estimates may not be accurate.
  • vidIQ provides unique features such as trending videos and a keyword research tool with more reliable search volume data.
  • Ahrefs' Keywords Explorer allows for detailed keyword analysis, offering insights into search volume and click metrics.
  • Ahrefs' Content Explorer helps identify YouTube videos that rank well on Google, providing dual search engine visibility.
  • The tutorial emphasizes the importance of understanding YouTube's algorithm, including factors like session watch time and topical relevance.
  • Using these tools strategically can improve video SEO, leading to increased views from both YouTube and Google search engines.

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Questions & Answers

Q: How does TubeBuddy assist in YouTube SEO?

TubeBuddy is a freemium browser extension that provides additional keyword data through features like the Search Explorer. It offers tools like the Rank Tracker and Most Used Tags widget, which help monitor search rankings and understand which tags competitors are using. However, its search volume data may not always be accurate.

Q: What unique features does vidIQ offer for keyword research?

vidIQ offers a keyword research tool with more reliable global search volume data and a trending videos feature. The trending videos feature allows users to identify videos with high view velocity, indicating topics with ongoing viewer interest. This can be valuable for creating content with a longer shelf life.

Q: How does Ahrefs' Keywords Explorer benefit YouTubers?

Ahrefs' Keywords Explorer is a powerful tool that provides detailed keyword metrics, including country-specific and global search volumes. It allows users to analyze keyword ideas and metrics for up to 10,000 queries at once, making it easier to identify topics with high search demand and potential for video creation.

Q: What is the significance of Ahrefs' Content Explorer in video SEO?

Ahrefs' Content Explorer helps YouTubers discover keywords that drive traffic from Google, in addition to YouTube. By analyzing pages with high SEO metrics, users can identify topics that rank well on Google, allowing them to capture traffic from both search engines and increase video views.

Q: Why is understanding YouTube's algorithm important for SEO?

Understanding YouTube's algorithm is crucial because it involves factors like session watch time and topical relevance, which impact video rankings. By keeping viewers engaged and maintaining relevance within a channel, creators can improve their chances of ranking higher in search results and gaining more views.

Q: How can keyword tools improve video SEO and channel growth?

Keyword tools provide insights into search demand, competition, and related queries, enabling creators to optimize their content strategy. By targeting high-demand keywords and understanding competitive landscapes, creators can improve their video SEO, increase visibility, and ultimately grow their channel's audience and views.

Q: What are some limitations of the keyword tools discussed?

Some limitations include inaccurate search volume estimates from tools like TubeBuddy and potentially misleading competition scores. These tools may not account for factors like session watch time or topical relevance, which are critical for YouTube rankings. Users should use these metrics as guides rather than definitive measures.

Q: How does Sam Oh suggest using the tools for maximum benefit?

Sam Oh suggests using tools like TubeBuddy and vidIQ for tracking keyword rankings and identifying trending topics, while Ahrefs' tools offer deep keyword analysis and dual search engine visibility. By combining insights from these tools, creators can strategically target keywords and topics, leading to improved video SEO and increased views.

Summary & Key Takeaways

  • Sam Oh discusses the importance of keyword research in YouTube SEO and introduces four key tools that aid in growing channel visibility and search traffic. These tools include TubeBuddy, vidIQ, Ahrefs' Keywords Explorer, and Ahrefs' Content Explorer.

  • TubeBuddy and vidIQ are Chrome extensions offering features like keyword scores and trending videos. Ahrefs' tools provide extensive keyword metrics and help identify keywords that rank well on both YouTube and Google.

  • The tutorial provides actionable insights into using these tools effectively, highlighting the role of strategic keyword research in boosting video views and channel growth. Sam Oh also addresses the limitations of certain metrics provided by these tools.


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