How To Advertise On Facebook - #1 FB Ad Strategy

TL;DR

This video explains an advanced Facebook advertising strategy that involves delivering value first and building trust with potential customers before presenting them with offers, resulting in higher return on ad spend.

Transcript

this is the exact strategy that i'm personally using to generate new customers through facebook advertising that are bringing in 50 to 70 dollars per customer that's my average order value for about five dollars in ad spend so i'm getting over 10x my return on ad spend with this strategy you're learning here in this video now i originally made this... Read More

Key Insights

• ☠️ Moving value and trust-building content to the top of the funnel can result in a higher engagement and conversion rate.
• 🥶 Targeting cold audiences with video view and engagement campaigns helps build awareness and interest.
• 👻 Retargeting those who watch at least 50% of the videos allows businesses to focus on users who have already shown interest.
• 🥐 Offering valuable content and building trust before presenting offers can significantly improve ROI and reduce costs.
• 👤 Frequency control is essential to avoid overexposure and ensure a positive user experience.
• 👨‍💼 Testing different offers and paid products can help businesses identify the most effective strategies for conversions.
• 🫠 Leveraging Facebook's machine learning and algorithm can improve targeting and ad delivery.

Questions & Answers

Q: How does this strategy differ from the traditional $5 per day conversion-focused approach?

The traditional approach focuses on immediate conversions, while this advanced strategy emphasizes delivering value and building trust first before presenting offers.

Q: How does the strategy incorporate video content?

Video ads are used to deliver value and build trust with the audience. Cold audiences are targeted with video view and engagement campaigns, and those who watch at least 50% of the videos are retargeted with more videos and offers.

Q: What are the benefits of targeting warm audiences?

Targeting warm audiences allows businesses to reach users who have already shown interest and engagement, increasing the likelihood of conversions and reducing overall costs.

Q: How can businesses protect their Facebook ad accounts?

By diversifying the ad content and running multiple approved ads, businesses can lower the ratio of disapproved ads to approved ads, reducing the risk of account suspension.

Key Insights:

• Moving value and trust-building content to the top of the funnel can result in a higher engagement and conversion rate.
• Targeting cold audiences with video view and engagement campaigns helps build awareness and interest.
• Retargeting those who watch at least 50% of the videos allows businesses to focus on users who have already shown interest.
• Offering valuable content and building trust before presenting offers can significantly improve ROI and reduce costs.
• Frequency control is essential to avoid overexposure and ensure a positive user experience.
• Testing different offers and paid products can help businesses identify the most effective strategies for conversions.
• Leveraging Facebook's machine learning and algorithm can improve targeting and ad delivery.
• Delivering value and building trust through email marketing alongside Facebook ads can enhance overall results.

Summary & Key Takeaways

• The video introduces a new and advanced Facebook advertising strategy that goes beyond the traditional $5 per day conversion-focused approach.

• The strategy involves moving value and trust-building content to the top of the funnel, targeting cold audiences with video view and engagement campaigns, and retargeting those who watch at least 50% of the videos.

• By focusing on delivering value first and building trust, businesses can increase their ROI and lower their cost per lead and cost per customer.