How To Grow On Instagram In 2020 (New Updates) | Phil Pallen

TL;DR

Learn how to improve your Instagram game and maximize your impact on the platform by curating your feed, utilizing Instagram stories, going live, and leveraging IG TV.

Transcript

Instagram it matters for your business it matters for your brand it matters for your popularity and if you say it doesn't you're lying to yourself I'm only half joking but I'm here to help today I'm in Mexico City and the question comes from Wendy who wants to know Phil how do I get better at Instagram now you know as well as I do that there's a lo... Read More

Key Insights

• 👨‍💼 Instagram has become an essential platform for businesses, brands, and individuals seeking popularity.
• 🤱 A curated feed on Instagram is crucial for showcasing your brand and value proposition.
• 👻 Utilizing Instagram stories allows for more spontaneous and less produced content.
• 🤪 Going live on Instagram is an effective way to engage with your audience and stand out in a less crowded space.
• 💁 Instagram's IG TV is a platform worth exploring and leveraging for longer form vertical videos.
• 💨 To excel on Instagram, it's important to approach each vertical (feed, stories, live, IG TV) with purpose and find unique ways to engage your audience.
• 🚦 Repurposing content across different Instagram verticals can save time and increase your visibility.

Questions & Answers

Q: How important is a curated feed on Instagram?

A curated feed on Instagram is crucial as it showcases your brand and value proposition. It's recommended to use apps like Preview to plan your feed ahead of time and make sure all elements work together.

Q: Should I focus on both feed posts and Instagram stories?

Yes, it's important to have a presence on both feed posts and Instagram stories. Feed posts are more curated and permanent, while stories are more spontaneous and can be used to show the behind-the-scenes of your brand.

Q: Why should I start going live on Instagram?

Going live on Instagram allows you to interact with your audience in real-time and get noticed. It's a great opportunity to share your expertise, answer questions, and gain insights for future content creation.

Q: How can I make the most of IG TV?

Despite being relatively new, IG TV is a platform that Instagram is investing in. It's essential not to ignore it and explore ways to maximize its potential by creating longer form vertical videos.

Summary & Key Takeaways

• Instagram is crucial for businesses, brands, and popularity.

• To excel on Instagram, you need to curate your feed with great photography, clear branding, and a strong value proposition.

• Instagram stories are important and should be used alongside feed posts, allowing for more spontaneous and less produced content.

• Going live on Instagram is a powerful way to engage with your audience and stand out in a less crowded space.

• IG TV is a newer platform that Instagram is investing in, allowing users to post longer form vertical videos.