Scott Stratten: Un-marketing

TL;DR

Unmarketing is about understanding that marketing is not a task, but a constant engagement with customers. To be successful, businesses must focus on creating and spreading awesome content.

Transcript

behind the brand takes an inside look at the people in Orange County that are making things happen from upand cominging entrepreneurs to the fortune 500s we show you how they go about their business get behind the brand and meet the innovators with the knowhow and vision to succeed in today's Orange County Scott really doesn't need much introductio... Read More

Key Insights

• ❓ Marketing is not just a task, but a responsibility that every employee in a company should embrace.
• 👯 Viral marketing cannot be forced, it happens when content is awesome and evokes emotions in people.
• 🍶 Blogging should be done when there is something valuable and passionate to say, rather than just for the sake of posting frequently.
• 🤑 Customer service is a crucial part of marketing and can turn negative experiences into positive ones.
• 👻 Social media allows for passive conversations and provides a valuable platform for sharing experiences and opinions.
• ❓ Awesome content that evokes emotions is more likely to be shared and spread.
• 👨‍💼 Businesses should prioritize creating and sharing awesome content rather than focusing on frequent but mediocre content.

Questions & Answers

Q: Why is marketing not just a task for the marketing department?

Marketing is about every interaction and engagement with customers, both online and offline. Every employee in a company has the power to brand and market the company through their actions and interactions.

Q: How can content become viral?

Content becomes viral when it is awesome and evokes strong emotions in people. The audience decides what goes viral, not the creators of the content.

Q: What is the problem with blogging frequently without substance?

Many businesses focus on blogging frequently to increase their online presence, but this approach often leads to mediocre content. Instead, businesses should focus on creating content that is awesome and compels people to share it.

Q: How can companies handle customer service issues effectively?

Companies should focus on customer service and be willing to go above and beyond to resolve issues and make customers happy. By showing that they care and taking responsibility for their mistakes, companies can turn negative experiences into positive ones.

Summary & Key Takeaways

• Unmarketing is all about engaging with customers and understanding that marketing is not just a task for the marketing department, but a responsibility of every employee in the company.

• Viral marketing is not something that can be forced, but rather something that happens when awesome content evokes emotions and compels people to share it.

• Blogging should be done when there is something passionate to say, rather than forcing frequent posts that lack substance.