Principles for web3 product design | Ben Scharfstein (Co-founder & CEO, Stelo)

TL;DR

Designing web 3 products requires focusing on making complex things simple and providing a great user experience.

Transcript

thank you welcome to my talk thank you for having me here this talk is on designing for decentralization principles for Designing web 3 products there's this iconic Steve Jobs quote that you may have heard design is not just what it looks like and feels like design is how it works repeat that the design is not just what it looks like and feels like... Read More

Key Insights

• 🎨 Design should focus on making complex things simple, regardless of the product's visual design.
• 👤 Terms used in the product should be familiar and understandable to the users.
• 🥺 Trusting users to do inconvenient tasks can lead to issues, so products should guide them in the right direction.
• ❤️‍🩹 Building an end-to-end experience, including integrating with existing tools, enhances the overall user journey.
• 👤 Measuring and improving the value delivered to users, talking to users, and planning for future upgrades are essential post-launch activities.
• 🤩 Powerful and simple products are the key to success in web 3 design.

Questions & Answers

Q: Who is this talk for?

This talk is for designers, founders, product managers, and engineers involved in building web 3 products.

Q: How can you measure if you've built a great user experience?

A great user experience is when usability interviews are incredibly boring, meaning users can easily accomplish tasks and the product just works.

Q: How can you identify who your product is for?

It's important to consider a range of factors such as user profiles, persona, adoption stage (early or late), and the intersection of these factors to understand your target audience.

Q: Why is it important to focus on the job to be done rather than the task?

Understanding the job users are trying to accomplish helps you think about alternative solutions and build a product that solves their problem in a broader context.

Q: Is there a trade-off between complexity and simplicity in product design?

No, the best products are both powerful and simple. It's possible to create simple tools with powerful capabilities, providing the best user experience.

Q: What does decentralization mean in the context of web 3?

Decentralization in web 3 refers to protocols that can be accessed by interoperable tools built and run by anyone, providing user control, choice, and competition.

Summary & Key Takeaways

• Design is not just about how a product looks and feels, but also how it works.

• Uniswap is an example of a well-designed web 3 product that just works.

• The talk focuses on advice for web 3 builders on building products that work, with a focus on product design and interaction design.