CPRWrap Inc | Disrupt 2020

TL;DR

Felicia Jackson created CPR Wrap after experiencing a choking incident with her son and realizing the need for a simple and effective CPR aid.

Transcript

[MUSIC PLAYING] FELICIA JACKSON: 2002, my two-year-old son was going through a choking incident, and he required CPR. And I was a medical professional, CPR certified every year. But instead of doing what I was trained to do, I forgot all of my training. And my husband ended up saving his life, and that's actually where CPR Wrap derived from. I knew... Read More

Key Insights

• 🧔 CPR Wrap was born out of a personal experience and the recognition that even trained individuals can forget crucial steps in critical situations.
• 🖐️ Validation and support from accelerators, incubators, and various partners played a crucial role in the development and success of CPR Wrap.
• 🇺🇸 The Operation School Safety Initiative aims to provide CPR Wrap kits to every classroom in the United States.
• 👨‍🏫 The coronavirus pandemic has not significantly impacted the rollout of CPR Wrap in schools, as safety remains a top priority.
• 🕵️‍♀️ Being a minority and female founder presented additional challenges in accessing capital and establishing credibility.
• 😤 Building a strong team with advisors and mentors can help founders navigate obstacles and obtain crucial connections.
• 🌍 CPR Wrap has gained national and international recognition and usage.

Questions & Answers

Q: What inspired Felicia Jackson to create CPR Wrap?

Felicia Jackson was motivated to create CPR Wrap after experiencing a choking incident with her son and realizing the need for a simple and effective CPR aid. Despite being CPR certified, she forgot her training and realized others might as well.

Q: How did Felicia Jackson validate her product and gain support?

Felicia Jackson joined accelerators and incubators, where she obtained the necessary information and resources to develop and validate CPR Wrap. She also gained support from partners such as insurance companies, hospitals, and other companies who believe in her mission.

Q: How has the coronavirus pandemic affected the rollout of CPR Wrap in schools?

The pandemic created urgency around safety, and schools are eager to prioritize the well-being of their students. Despite challenges, the pandemic has not significantly affected CPR Wrap's timelines and goals of implementing the product in school systems.

Q: What advice does Felicia Jackson have for other entrepreneurs?

Felicia Jackson advises entrepreneurs, especially female and minority founders, to strategically build their teams with advisors and mentors who can provide guidance, support, and valuable connections to overcome hurdles and access capital.

Summary & Key Takeaways

• Felicia Jackson, a medical professional, forgot her training during a choking incident with her son, which led her to create CPR Wrap.

• She recognized the need for a product that could assist anyone in performing CPR correctly, even in high-pressure situations.

• After joining accelerators and incubators to gather information, Jackson successfully developed CPR Wrap and is now working towards implementing it in every classroom in the United States.