Building SEO community with office hours | Search Off the Record

TL;DR

SEO Office Hours fosters community and aids in practical SEO learning.

Transcript

hello and welcome to another episode of search off the record a podcast coming to you from the Google search team and discussing all things search and having some fun along the way my name is John and I'm joined today by Lizzy and two special guests who all have something in common it's off is hours hi Michael hi Joe hi hello thank you Lizzie and t... Read More

Key Insights

• SEO Office Hours was inspired by Google's office hours and provides a platform for people to learn about different aspects of SEO.
• The format includes four SEOs who answer questions submitted by the audience, offering various perspectives.
• Consistency is key in building an audience for SEO Office Hours, with sessions held every Friday.
• Community engagement is important in SEO, and SEO Office Hours helps connect people globally.
• SEO Office Hours is a safe space for people to ask questions and learn, even if they are not comfortable with public speaking.
• The show has evolved over time, with changes in format and design to better serve the audience.
• SEO Office Hours provides an outlet for answering questions from people who may not have the budget for professional SEO services.
• The impact of SEO Office Hours is measured not just in views but in the meaningful feedback from participants.

Questions & Answers

Q: How did SEO Office Hours originate?

SEO Office Hours was inspired by Google's office hours, which provided a platform for people to ask questions and gain clarity on SEO issues. Michael Chidzey and Juliana Turnbull started it to fill the gap left when Google's office hours stopped, aiming to help people struggling with SEO.

Q: What is the format of SEO Office Hours?

The format includes four SEOs who answer questions submitted by the audience. This setup allows for diverse perspectives on SEO issues. The show is held weekly, providing a consistent platform for learning and community engagement.

Q: Why is consistency important for SEO Office Hours?

Consistency is key to building an audience and establishing reliability. By holding sessions every Friday, SEO Office Hours creates a regular schedule that participants can rely on, fostering community and engagement over time.

Q: How does SEO Office Hours benefit the community?

SEO Office Hours provides a safe space for people to ask questions and learn about SEO, even if they are uncomfortable with public speaking. It connects people globally, offering a platform for learning and community engagement.

Q: How has SEO Office Hours evolved over time?

The show has evolved by incorporating feedback and changing formats to better serve its audience. This includes refining the process of submitting questions and improving the design and structure of the show.

Q: What is the impact of SEO Office Hours?

The impact is measured not just in views but in the meaningful feedback from participants. It helps those who may not have the budget for professional SEO services by providing a free platform to ask questions and learn from experienced SEOs.

Q: How does SEO Office Hours address the issue of SEO's bad reputation?

SEO Office Hours aims to integrate SEO into the overall marketing strategy, presenting it in a way that senior leaders and stakeholders can understand. It emphasizes the importance of community and practical learning in improving SEO's reputation.

Q: What are the future plans for SEO Office Hours?

Future plans include potentially expanding the show to different languages and markets, such as French, Spanish, and the US. The goal is to continue providing a valuable platform for learning and community engagement in SEO.

Summary & Key Takeaways

• SEO Office Hours, inspired by Google's version, provides a platform for learning SEO through community engagement. It features multiple hosts who answer audience questions, offering diverse perspectives. Consistency and community are emphasized, with sessions held weekly to build a reliable audience and safe learning space.

• The show has evolved to better serve its audience, incorporating feedback and changing formats as needed. It's a valuable resource for those unable to afford professional SEO services, offering a free platform to ask questions and learn from experienced SEOs.

• SEO Office Hours emphasizes the importance of community in SEO, providing a global platform for learning and connection. It's not just about views or metrics but the meaningful impact and feedback from participants, making it a valuable resource in the SEO community.