Digital Real Estate Events for Recruiting & Referrals

TL;DR

Digital events are key for real estate recruiting and referrals.

Transcript

so if the person that's watching and and you're saying well I'm not sure you know if my past clients if I want sellers I want listings uh I would just say before we transition to what do you do during the actual event and then what do you do after the event because it's a three-part formula um the one thing I would remind you of is whoever you want... Read More

Key Insights

• Digital real estate events are an effective tool for recruiting new agents and gaining referrals without the high costs associated with in-person events.
• Mary Bartos uses platforms like Zoom to host webinars, focusing on contribution-based marketing to attract potential recruits and referral partners.
• Pre-event planning is crucial, involving the creation of a targeted list and a catchy topic to attract attendees through email and social media campaigns.
• During the event, it is important to use visual aids like PowerPoint and allow for audience interaction through Q&A sessions to maintain engagement.
• Post-event follow-up is essential, including sending out the event recording and making personal calls to attendees to maximize conversion opportunities.
• Mary Bartos successfully recruited three new team members from a single event, demonstrating the potential impact of digital events on team growth.
• The strategy involves identifying the right audience, crafting appealing content, and ensuring consistent follow-up to leverage the full potential of digital events.
• The approach is adaptable, allowing agents to target various audience segments such as sellers, buyers, or investors, depending on their specific business goals.

Questions & Answers

Q: What is the main focus of Mary Bartos's digital real estate events?

Mary Bartos focuses on using digital real estate events for recruiting new agents and gaining referrals. By leveraging platforms like Zoom, she conducts webinars that attract potential recruits and referral partners, all while avoiding the high costs associated with traditional in-person events.

Q: How does Mary Bartos prepare for her digital events?

Mary Bartos prepares for her digital events by creating a targeted list of potential attendees and crafting a catchy topic to attract interest. She promotes the event through email and social media campaigns, ensuring that the content is appealing and relevant to the audience she aims to reach.

Q: What strategies does Mary use during her digital events?

During her digital events, Mary Bartos uses visual aids like PowerPoint presentations to keep the audience engaged. She also allows for audience interaction through Q&A sessions, which helps maintain interest and ensures that attendees feel involved in the event.

Q: What follow-up actions does Mary take after her digital events?

After her digital events, Mary Bartos follows up by sending out the event recording along with the audio and slides. She also makes personal calls to attendees to maximize conversion opportunities, ensuring that she capitalizes on the interest generated during the event.

Q: What results has Mary achieved from her digital events?

Mary Bartos has achieved significant results from her digital events, including recruiting three new team members from a single event. This demonstrates the potential impact of digital events on team growth and highlights the effectiveness of her approach in attracting new recruits.

Q: How does Mary Bartos tailor her events to different audience segments?

Mary Bartos tailors her events by identifying the specific needs of different audience segments, such as sellers, buyers, or investors. She crafts her content to address these needs, ensuring that each segment receives relevant and valuable information, which enhances the overall effectiveness of her events.

Q: What are the benefits of using digital events for real estate marketing?

Digital events offer several benefits for real estate marketing, including cost-effectiveness and the ability to reach a wider audience. They allow agents to engage with potential recruits and referral partners without the logistical challenges of in-person events, making them an attractive option for modern real estate professionals.

Q: How does Mary ensure the success of her digital events?

Mary ensures the success of her digital events by meticulously planning each stage, from pre-event preparation to post-event follow-up. She focuses on providing valuable content, engaging the audience, and maintaining consistent communication, all of which contribute to the effectiveness and impact of her events.

Summary & Key Takeaways

• Digital real estate events are a powerful tool for recruiting and referrals, offering a cost-effective alternative to traditional in-person events. Mary Bartos leverages platforms like Zoom to host webinars, focusing on contribution-based marketing to attract new agents and referral partners.

• Pre-event planning involves creating a targeted list and a catchy topic, promoting the event through email and social media. During the event, use of visual aids and audience interaction through Q&A sessions is crucial for maintaining engagement.

• Post-event follow-up includes sending the event recording and making personal calls to attendees. Mary Bartos's strategy successfully recruited three new team members from one event, highlighting the potential impact of digital events on team growth.