Chris Palmer & Craig Campbell on SEO Strategies Q&A

TL;DR

Chris Palmer and Craig Campbell discuss various SEO strategies in a live Q&A session. They cover topics such as optimizing Google My Business profiles, the value of different types of backlinks, and the best practices for using expired domains. They also touch on the importance of content freshness and how to handle negative SEO attacks effectively.

Transcript

hello everybody i'm sorry hello everybody uh hope you have had the good holiday periods and i'm sure everyone is as happy as this cheery chappy chris these guys then actually i i will come back to some of the stuff chris has done um in a moment just before and we do anything you need to mention the channel sponsor odys dot cc check them out if you'... Read More

Key Insights

• Expired domains can be valuable for SEO if they have a clean history.
• Google My Business profiles should include consistent NAP information for effective local SEO.
• Alt tag stuffing in GMB photos is not recommended; use relevant keywords instead.
• Infinite scroll can increase ad revenue but might not be suitable for all blogs.
• Updating content with the current year can improve SEO by signaling freshness.
• Web 2.0 backlinks can be used as tier one links if chosen selectively.
• Disavowing links can take 30-45 days to reflect changes in Google's index.
• Guest posts on 'write for us' sites can still provide SEO value if the pages are indexed.

Questions & Answers

Q: How to verify a GMB profile without showing the postcode?

To verify a GMB profile without displaying the postcode, you can register as a service area business. This allows you to define the areas you serve without showing your exact address. However, maintaining consistent NAP information is crucial for citations and local SEO.

Q: Do audio, infographic, and document sharing websites provide SEO value?

While these types of links can provide some SEO value, they are generally considered lower quality compared to other link-building strategies. Their value depends on the campaign and budget, and they are often used for tiered link-building rather than as standalone strategies.

Q: Is infinite scroll beneficial for blogs?

Infinite scroll can increase ad revenue by keeping users engaged longer, but it may not suit all blogs. It's essential to test its impact on user experience and SEO performance before fully implementing it, as it might not be beneficial for every type of content.

Q: Should I add the current year to my blog titles for SEO?

Adding the current year to your blog titles can signal content freshness, which may improve SEO. However, ensure that the URL remains unchanged to avoid unnecessary redirects. This tactic can be particularly effective for topics that are updated annually.

Q: Are Web 2.0 backlinks useful as tier one links?

Web 2.0 backlinks can be used as tier one links if selected carefully. Platforms like Tumblr, WordPress, and Google Sites can provide valuable links, but it's important to ensure they are relevant and authoritative to maximize their impact.

Q: How long does it take for disavowed links to be removed from Google's index?

Disavowed links typically take 30-45 days to be processed and removed from Google's index. It's important to note that disavowing links tells Google to ignore them, but it doesn't remove them from the web or from backlink analysis tools.

Q: Do guest posts on 'write for us' sites carry SEO value?

Guest posts on 'write for us' sites can still provide SEO value if the pages are indexed and the content is relevant. While they may not always be linked from the homepage, indexed pages can still pass authority and contribute to SEO efforts.

Q: What is the impact of a negative SEO attack on crawl budget?

A negative SEO attack, especially one involving forced indexation of spammy URLs, can waste crawl budget by having Google crawl irrelevant pages. It's important to address such attacks promptly by disavowing harmful links and ensuring that your site structure is clean.

Summary & Key Takeaways

• Chris Palmer and Craig Campbell discuss the benefits and challenges of using expired domains for SEO, emphasizing the importance of a clean domain history. They also provide insights on optimizing Google My Business profiles, stressing the need for consistent NAP information to improve local SEO rankings.

• The session covers the potential of infinite scroll for increasing ad revenue, though it may not suit all blogs. They also discuss the value of updating content with the current year to improve SEO by signaling freshness, and the use of Web 2.0 backlinks as tier one links if chosen selectively.

• The importance of disavowing harmful links is highlighted, with the process taking 30-45 days to reflect changes in Google's index. They also address the value of guest posts on 'write for us' sites, noting that these can still provide SEO benefits if the pages are indexed.