How To Succeed In Business Without Marketing (featuring Scott Stratten)

TL;DR

The majority of content spreading now happens through social media and web 2.0 tools, such as Facebook and Twitter, instead of email.

Transcript

behind the brand takes an inside look at the people in Orange County that are making things happen from upand cominging entrepreneurs to the fortune 500s we show you how they go about their business get behind the brand and meet the innovators with the knowhow and vision to succeed in today's Orange County it could have gone to me and it went to aw... Read More

Key Insights

• 💌 The shift from email-based spreading to social media has made it easier for people to share content with their networks.
• 🥶 Old choices for spreading content, such as Reddit and Digg, are still effective and popular.
• ❓ Creating awesome content is more important than solely focusing on SEO.
• ✋ Businesses can stay above Google by creating high-quality content and positioning themselves as experts in their field.
• 🚗 Mobile accessibility is crucial for content, as a large percentage of people access websites through mobile devices.
• 🤩 Social media platforms like Facebook and Twitter are key for reaching and engaging with audiences.
• 💌 Giving audience options for subscribing to content, such as RSS feeds, email, and social media, is important for maximizing reach.

Questions & Answers

Q: What is the main shift in how content is spread?

The main shift is from email-based spreading to social media and other web 2.0 tools. This change has made it easier for people to share content with their networks.

Q: Are old choices for spreading content still effective?

Yes, platforms like Reddit and Digg are still popular for sharing and voting up links. They have been around for a long time and continue to generate traffic and interest.

Q: What is the importance of creating awesome content?

Creating awesome content is key because people are more likely to spread something that they find truly valuable and interesting. It's not enough for content to be keyword-rich for SEO purposes; it needs to be engaging and share-worthy.

Q: How can businesses stay above Google in terms of content?

Businesses can focus on creating high-quality content that positions themselves as experts in their field. By building trust and providing valuable information, they can generate traffic and interest without solely relying on SEO.

Summary & Key Takeaways

• The majority of content spreading now happens through social media and web 2.0 tools, rather than email.

• Some of the old choices for spreading content, such as Reddit and Digg, are still effective and popular.

• The focus should be on creating and spreading awesome content, rather than solely relying on SEO.