Important Update To Google Ads Keyword Targeting - Broad Match Modifier and Phrase Match Keywords

TL;DR

Google Ads is expanding the matching capabilities of broad match modifier and phrase match keywords to include words with similar meanings.

Transcript

all right what's up everyone welcome to the Surfside PPC youtube channel today I want to go over an important update to Google Ads keyword targeting so on July 31st Google Ads announced that in the coming weeks broad match modifier and phrase match keywords will also begin to match words within the search query that share the same meaning as the ke... Read More

Key Insights

• 🔑 Google Ads is expanding the matching capabilities of broad match modifier and phrase match keywords to include words with the same meaning.
• 😚 Exact match keywords now include close variants, such as misspellings and words with mixed up letters.
• 👨‍🔬 It is important to monitor performance and regularly check the search terms report to identify relevant search queries and add negative keywords.
• 🎯 Smart bidding strategies, including enhanced CPC, target return on ad spend, and target CPA, are recommended for driving conversions.
• 👻 The update to keyword targeting allows for more flexibility in expanding or narrowing down campaigns based on personal preferences and testing.

Questions & Answers

Q: What is the update to Google Ads keyword targeting?

Google Ads is expanding the capabilities of broad match modifier and phrase match keywords to match words with the same meaning as the keyword.

Q: What are some examples of search queries that will now be matched with broad match modifier and phrase match keywords?

For example, if you target the keyword "lawn mowing service," it will also match search queries like "grass cutting" and "gardening services."

Q: What is the difference between exact match keywords and broad match modifier/phrase match keywords?

Exact match keywords now include close variants, such as misspellings and words with mixed up letters, while broad match modifier and phrase match keywords match words with similar meanings.

Q: What are the best practices for keyword targeting after this update?

It is recommended to monitor performance, check the search terms report frequently, and use smart bidding strategies like enhanced CPC, target return on ad spend, and target CPA.

Summary & Key Takeaways

• Google Ads announced an update to keyword targeting, where broad match modifier and phrase match keywords will now match words with the same meaning as the keyword.

• This means that if you target the keyword "lawn mowing service," it will also match search queries like "grass cutting" and "gardening services" that have similar meanings.

• Exact match keywords have also been expanded to include close variants, such as misspellings and words with mixed up letters.