How to Grow Your Business? Selling Tips by Chris Do - Behind the Brand

TL;DR

Setting measurable goals is essential in justifying the value and cost of creative services.

Transcript

if you're in the creative Services space not everything that you do is quantifiable and it's not measured against some kind of growth Revenue profit margin chart but I would encourage every single person if it can't be measured in some way it might not matter and you're going to have a much harder time justifying why it is that you do what you do f... Read More

Key Insights

• 🐕‍🦺 Measurable goals are essential in the creative services industry to demonstrate the value and justify the cost of services.
• 😫 Setting clear baselines and benchmarks helps in evaluating progress and determining success.
• 🥅 A focus on metrics like follower count, engagement, and networking opportunities can contribute to achieving measurable goals.
• 👨‍💼 Bartering or equity stakes can be viable options for payment in the creative services industry, but caution is needed to ensure value and compatibility with the business.

Questions & Answers

Q: What is the importance of setting measurable goals in the creative services industry?

Setting measurable goals allows creative professionals to demonstrate the impact and value of their work, making it easier to justify their fees and services to clients.

Q: Can personal popularity on social media be a measurable goal in the creative services industry?

Personal popularity may not be directly measurable in terms of ROI, but it can be tied to specific outcomes, such as getting more speaking gigs or networking opportunities, which can be evaluated and quantified.

Q: How can a social media strategy help in achieving the goal of getting more speaking gigs?

A well-planned social media strategy, focused on platforms like Instagram and LinkedIn, can increase visibility, engagement, and follower count, which can lead to more speaking invitations and opportunities.

Q: Is it necessary to be paid for all speaking gigs, or is the prestige of the event also important?

It depends on the opportunity. Speaking at prestigious events without payment can still be valuable for building credibility and brand recognition, while paid gigs can provide immediate financial benefits.

Summary & Key Takeaways

• Not everything in the creative services space can be easily quantifiable, but it is still important to find ways to measure the impact and value of the work.

• Measurable goals help in justifying the cost and value of creative services to clients.

• In the example of improving social media presence for the purpose of getting more speaking gigs, the baseline (current situation) and benchmark (desired outcome) need to be defined.