Instagram Metrics For Business | Phil Pallen

TL;DR

Learn about the three most crucial Instagram metrics to track for gauging performance and growth: engagement rate, impressions, and new followers.

Transcript

let's talk about the most important metrics to track on instagram to gauge your performance and growth i'm not talking about likes comments saves and shares either stay with me i'm phil palin a brand strategist welcome to my channel where i share practical advice to build your brand today i'm in crete greece and i'm talking all about instagram metr... Read More

Key Insights

• ☠️ Engagement rate is more important than likes, comments, shares, and saves because it levels the playing field and shows the actual performance of a post.
• ☠️ Calculating engagement rate using the number of impressions provides a different perspective on post performance.
• 🏣 Impressions indicate the reach of your posts and are essential for growth.
• 🥺 Tracking new followers helps you understand if your efforts are leading to audience expansion.
• 💦 Drops in follower count should not be a cause for alarm as they are often due to automated unfollowing.
• 🤘 Gaining followers is a positive sign and indicates that your content is resonating well with your audience.
• ☠️ While there are other metrics to track, engagement rate, impressions, and new followers are the most important for measuring success.

Questions & Answers

Q: What is the engagement rate, and why is it important?

The engagement rate is a metric that scores posts as a percentage and tells you if a post performed well, regardless of the number of people who saw it. It gives you an understanding of what's working on your page.

Q: How can I calculate the engagement rate without doing the math?

There are various tools available, such as Social Blade, Not Just Analytics, Whatagraph, and Sprout Social, that can calculate your engagement rate for you.

Q: What are impressions, and why should I track them?

Impressions refer to the number of times your post or page has been seen. Tracking impressions allows you to measure how far your page is reaching and compare the reach of different posts.

Q: Why is tracking new followers important?

Tracking new followers helps you gauge the success of your efforts in growing your audience. It gives you tangible evidence that your strategies are working and allows you to identify what content resonates well with people.

Summary & Key Takeaways

• Engagement rate is the most important metric on Instagram and can be calculated by dividing total engagements by either the number of followers or the number of impressions.

• Impressions measure the number of eyes on your posts and can be found directly in Instagram analytics.

• Tracking new followers helps you see if your efforts are leading to a larger audience and indicates what content resonates with people.