Makerbot CEO Nadav Goshen on 3D Printing

TL;DR

MakerBot CEO discusses the company's shift in focus to the professional and education markets and addresses the challenges of the consumer market.

Transcript

my name is on that wish and I'm the CEO of MakerBot so I've been here for two and some you're yours I've been this the president of the company and I recently appointed to be the CEO of the company there was a little bit of a turnover when you came on there was another CEO who wasn't here for too long do you feel like you sort of inherited a a diff... Read More

Key Insights

• 👋 MakerBot CEO inherited a company in a good state and they are focusing on the professional and education markets.
• 🪡 The 3D printing market is divided into different sectors with different needs, and MakerBot chose to align with the professional and education markets.
• 🙈 MakerBot sees the consumer market as the next step but acknowledges the challenges in meeting their needs and wants.
• 🔬 The company is investing in Thingiverse to address content availability for the consumer market.
• 🛟 MakerBot is experiencing increased demand and growth in usage in the markets they serve.

Questions & Answers

Q: Did the CEO inherit a difficult position when joining MakerBot?

No, the CEO believes that MakerBot is in a great state and they are growing in the market by focusing on product offerings and two specific segments - education and professional markets.

Q: Why did MakerBot choose to focus on the professional and education markets?

The company realized that the 3D printing market is divided into different sectors with different needs, and they decided to align themselves with the professional and education markets where they believe their products are well-suited.

Q: Is the consumer market still important for MakerBot?

The CEO sees the consumer market as the next step for the company but believes that there needs to be a successful and reliable product offering for the consumer market. They are investing heavily in Thingiverse, a platform with a large 3D printing content for consumers and makers.

Q: What were some of the challenges in the consumer market for 3D printing?

Besides reliability and pricing, the actual need and want for 3D printers in the consumer market were difficult to predict. Content creation and availability are important factors, and MakerBot is addressing this by aligning with customer needs and providing the right solutions.

Summary & Key Takeaways

• The CEO of MakerBot discusses the company's recent product release and its success in the market.

• MakerBot has decided to focus on the professional and education markets instead of the consumer market.

• The company is growing with the demand of the professional and education sectors and aligning itself to market understanding.