- Sales - Using Advertising to Sell Better with Brennan Beyer

TL;DR

Sales professionals can learn valuable lessons from advertising, using social media to develop their personal brand and understanding the importance of personality in sales.

Transcript

watch an old spice ad and get better at selling what the hell am I talking about stick around to find out on today's episode of this week in sales hello and welcome to this week in sales I'm Kevin gaither the director of inside sales at better works here in Santa Monica you may recall the goal of the show is to help sales professionals with tips an... Read More

Key Insights

• 😷 The nightmare sales job is a situation where the ask is impossible and compromises the sales process.
• 🏛️ Selling effectively through agencies requires understanding their unique dynamics and building relationships with decision-makers.
• ❓ Personality and aspiration are important in sales, as they influence buyers' purchasing decisions.

Questions & Answers

Q: How can watching an old spice ad help sales professionals improve?

Old spice ads showcase the power of personality and aspiration in sales, helping salespeople understand how to appeal to buyers' desire to identify with a certain image or lifestyle.

Q: What are the challenges of selling through agencies?

Selling through agencies often requires dealing with multiple decision-makers and building relationships on a personal level, as well as understanding that the team that pitches the business might not be the team that executes it.

Q: How many accounts can one salesperson handle effectively?

In the guest's experience, a salesperson can effectively handle around 25 accounts, as they need to build relationships and provide ongoing support to ensure client satisfaction.

Q: How can salespeople use social media to improve their sales performance?

Salespeople can use social media to develop their personal brand and create a persona that aligns with their sales pitch. By showcasing their personality and expertise, they can build relationships and attract potential clients.

Summary & Key Takeaways

• The guest, Brennan Beyer, VP of Sales at gumgum, discusses the nightmare sales job of trying to sell rooms at a resort during a recession.

• Watching and analyzing old spice ads can help salespeople understand the power of personality and aspiration in sales.

• Selling through third parties, such as ad agencies, requires understanding their motivations and being adaptable to their unique dynamics.