Build A Bigger Following On Social Media w/ Dakota Robertson

TL;DR

Dakota, a 24-year-old Twitter ghostwriter, shares his personal journey of overcoming struggles and building a successful ghostwriting business using social media platforms.

Transcript

I have this formula for writing virals you need those like four elements make the benefit huge make the perceived effort really low make sure it's relevant to your audience and then make sure you have good reach distribution I found out about you through my friends sign up I'm like who's this guy now first of all your profile picture on Twitter you... Read More

Key Insights

• 🎭 The ability to adapt and play different roles has been a key factor in Dakota's success as a ghostwriter, allowing him to embody different personalities and writing styles.
• 📚 The power of storytelling and personal narratives is crucial in creating engaging content, as it allows for a deeper connection with the audience.
• 💼 Building a personal brand and developing a strong online presence can lead to lucrative opportunities and high-value clients.
• 💰 Paid distribution through retweets and shoutouts is a valuable strategy in growing a following and reaching a broader audience on social media.
• 🚀 Content should be diverse, comprising personal, authoritative, and growth-oriented topics, in order to create a well-rounded and engaging profile.
• 📝 Ghostwriting often requires understanding and adopting the values, beliefs, and tone of voice of the client, even if it may differ from one's own perspective.
• 💪 Overcoming personal struggles and embracing discomfort can lead to personal growth and success in building a brand or business.
• 💡 Providing validation, education, and entertainment in content is essential in building a strong and engaged community.

Questions & Answers

Q: What is Dakota's process for ghostwriting content for his clients?

Dakota begins by understanding the client's tone of voice, getting to know their story, and focusing on three pillars: personal, authority, and growth content.

Q: How does Dakota use social media to grow his ghostwriting business?

Dakota leverages paid retweets and shoutouts on Twitter and Instagram to distribute his clients' content, helping them gain more visibility and followers.

Q: How does Dakota handle sales calls and land clients for his ghostwriting services?

Dakota starts with an hour-long call with potential clients to understand their needs and preferences, and then pitches his services, focusing on their story, tone, and value.

Q: What advice does Dakota have for creating compelling content on social media?

Dakota suggests rotating between personal, authority, and growth content to engage and resonate with your audience, while also building your personal brand and growing your follower base.

Summary & Key Takeaways

• Dakota, a 24-year-old Twitter ghostwriter, shares his personal story of facing insecurities and discomfort growing up, which eventually led him to pursue a different path in life.

• He talks about finding inspiration through travel and investing in cryptocurrencies, which gave him the freedom to drop out of college and pursue his passion for writing.

• Dakota explains his ghostwriting process, including understanding a client's tone of voice, sharing their story, and rotating between personal, authority, and growth content.