Google Ads Call Campaigns Tutorial - How to Create Call-Only Ads Campaigns in Google Ads | Summary and Q&A

TL;DR

Learn how to set up call only campaigns in Google Ads to drive phone calls, especially for service-based businesses targeting mobile users.

Key Insights

• 👨‍💼 Call only campaigns are ideal for businesses focused on driving phone call conversions, especially for service-based industries.
• 😫 Creating conversion actions and setting the appropriate attribution models, call length, and click-through conversion windows are essential for accurate tracking and measurement of call conversions.
• 🫠 Separate ad groups and relevant ads are recommended to improve the relevance and effectiveness of call only campaigns.
• 🎧 Call assets can be added to existing search campaigns to include phone call options in the ads, providing flexibility to cater to different campaign objectives.

Transcript

Read and summarize the transcript of this video on Glasp Reader (beta).

Questions & Answers

Q: What are call only campaigns and why are they useful for businesses?

Call only campaigns are Google Ads campaigns that prioritize driving phone calls to businesses. They are especially useful for service-based businesses as they appear on mobile devices and allow potential customers to make direct calls, increasing the chances of conversion.

Q: How do call only campaigns differ from search campaigns with call extensions?

Call only campaigns specifically target mobile devices and only show the phone number as the clickable ad. On the other hand, search campaigns with call extensions show both the phone number and a clickable ad that directs users to the website.

Q: How can businesses track phone call conversions from their websites?

Businesses can use conversion tracking to track phone call conversions from their websites. By implementing call tracking numbers and setting up the appropriate conversion actions in Google Ads, businesses can measure the success of their call campaigns and attribute conversions to the respective ads.

Q: Are broad match keywords recommended for call only campaigns?

Broad match keywords are generally not recommended for call only campaigns as they may result in irrelevant searches and wasted spend. It is better to use more targeted and relevant keywords to ensure the ads are reaching the right audience.

Summary & Key Takeaways

• Call only ads are designed for businesses that prioritize driving phone calls as their main goal, especially for service-based businesses on mobile devices.

• By creating a conversion action for phone calls, advertisers can track and measure the success of their call only campaigns.

• It is recommended to set up separate ad groups and create relevant ads for specific keywords to improve the relevance and effectiveness of the campaigns.