Apple's Macbook Pro Event Recap

TL;DR

Apple announces the new MacBook Pro, boasting a thinner design, Touch Bar, and improved performance, along with the introduction of a TV app for Apple TV users.

Transcript

In the second Apple event in the past two months, Tim Cook ceremoniously took the stage at Apple’s HQ to keep us posted on what the company has been working on. Today’s event opened with a moving message toward making Apple technology accessible to all without too much detail on how exactly that is going to happen. Followed by a not so humble-brag ... Read More

Key Insights

• ☠️ Apple highlights the success of iPhone 7 and iOS 10 with the popularity of the Memories feature and high customer adoption rate.
• 📺 The new TV app aims to simplify content discovery for Apple TV users, but Netflix is notably absent from the integration.
• 🤔 The new MacBook Pro introduces several improvements, including a thinner design, Touch Bar, and enhanced performance features.

Questions & Answers

Q: What new features does the new MacBook Pro have?

The new MacBook Pro boasts a thinner and lighter design, improved graphics performance, a brighter display, better speakers, a new thermal architecture, and a Touch Bar that replaces the function keys.

Q: What is the TV app and how does it work?

The TV app is a new iOS app that allows Apple TV users to track their favorite shows and movies across different video apps. It aggregates content from various providers into a single view, making it easier for users to find and watch their desired content.

Q: Is Netflix included in the TV app?

No, Netflix is not participating in the TV app. Apple did not provide an explanation at the event, and it is unclear if there will be future integrations with Netflix.

Q: What changes have been made to the MacBook Air?

The 11-inch MacBook Air has been removed from online stores, leaving the 13-inch model as the base-level option. The 13-inch MacBook Air received a minor update with more RAM.

Summary & Key Takeaways

• Apple emphasizes the positive reception of iPhone 7 and iOS 10, with 400 million Memories viewed and 60% customer adoption rate of iOS 10.

• The new TV app allows Apple TV users to track favorite shows and movies across different video apps, excluding Netflix.

• The new MacBook Pro features a thinner and lighter design, improved graphics, brighter display, and a Touch Bar with integrated TouchID and Siri capabilities.

• The 11-inch MacBook Air has been removed from online stores, leaving the 13-inch model as the base-level option.