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Mia Newman: Reimagining the Reach of Responsible Business

April 26, 2018
by
Stanford Graduate School of Business
YouTube video player
Mia Newman: Reimagining the Reach of Responsible Business

TL;DR

Corporate social responsibility goes beyond PR donations and can have a significant impact on human rights issues and global conflicts.

Transcript

[MUSIC] Corporate social responsibility. I know CSR doesn't seem like the sexiest of topics but it's actually a pretty huge idea. That business even as it pursues profit maximization, also has a social responsibility. And I'm here to tell you that that social responsibility goes far beyond kind of shiny PR donations in your hometown. But actually w... Read More

Key Insights

  • 😊 Corporate social responsibility extends beyond PR donations and can address deep human rights issues, like human trafficking and military-led conflicts.
  • 🪛 Major brands' involvement can drive positive changes in industries, such as improvements in labor standards in the seafood industry through engagement with suppliers and stakeholders.
  • 🪛 Responsible sourcing commitments by companies can make a significant difference by supporting clean mining standards and reducing support for conflict-driven economies.
  • 🌍 Social media platforms need to take responsibility for the offline effects of their platforms, as fake news can contribute to real-world violence.
  • 💯 Investments in companies with strong social values are increasing, and businesses need to integrate responsible practices into their core functions to attract investment and talent.
  • ⛓️ Reputation, improved supply chains, and attracting millennial talent are benefits of embracing corporate social responsibility.

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Questions & Answers

Q: How did major brands' involvement lead to improvements in labor standards in the seafood industry?

Major brands like Walmart and Costco's involvement in addressing labor standards in the seafood industry brought attention to the issue and motivated changes in the industry. Their presence at the discussion table with seafood suppliers in Bangkok pushed for better labor standards because they recognized the need to address supply chain and reputational vulnerabilities.

Q: How can responsible sourcing commitments in the jewelry industry have an impact on human rights issues?

Responsible sourcing commitments, such as Tiffany's avoidance of rubies from Myanmar, can separate the Burmese military from its financial lifelines. By insisting on fair mining standards, transparency, and no military-owned mines, companies like Tiffany can help the clean ruby sector thrive and reduce support for military-led conflicts, like the one against the Rohingya in Myanmar.

Q: How can social media platforms like Facebook be held responsible for the offline effects of fake news?

Facebook's role in facilitating the spread of fake news can have significant offline effects, including fostering violence in certain regions, as seen in Ukraine. Holding Facebook responsible for the consequences of its platform's use is important in order to mitigate the negative impact and promote responsible online behavior.

Q: How are investments in companies with strong social values on the rise?

Major asset managers like BlockRock and Vanguard are demanding that the companies they invest in serve not only their shareholders but also society. This shift towards responsible investing means that businesses need to consider human costs, integrate social issues into their core functions, and attract high-quality investment by demonstrating a commitment to responsible practices.

Summary & Key Takeaways

  • The speaker shares a personal experience working on human trafficking in the seafood industry and highlights how major brands like Walmart and Costco's involvement led to positive changes in labor standards.

  • The speaker discusses how responsible sourcing commitments, such as Tiffany's avoidance of rubies from Myanmar, can help support clean mining standards and reduce support for military-led conflicts.

  • The speaker mentions the importance of companies like Facebook taking responsibility for the offline effects of their online platforms and how investments in companies with strong social values are on the rise.


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