The 6 Strategies to Sell 12 Homes in 12 Months | #TBT

TL;DR

Learn 6 strategies to sell 12 homes in 12 months.

Transcript

hey welcome to tom ferry show live in the car with coach Eileen Rivera while in Vancouver so today we want to address a topic that I have been getting so much on Instagram Tom I'm new Tom I'm restarting my business how do I find my first 12 transactions so today coach Eileen and I are gonna give you 6 different strategies that you can implement now... Read More

Key Insights

• Building and activating your sphere of influence is crucial for new and restarting real estate agents. Personal stories and connections can help establish trust and recognition within your network.
• Hosting community events, like happy hours, can help agents expand their sphere of influence by introducing clients to their new neighbors and creating deeper relationships.
• Sending handwritten notes to neighbors of recent sales can generate interest among potential sellers. This old-school approach can still be effective in today's market.
• Target homeowners who bought properties between 2009 and 2012, as they may be ready for their next real estate investment or move, leveraging the equity they've built.
• Approaching for sale by owners and expired listings can provide insights into market challenges and opportunities. Understanding their reasons for selling can help tailor your approach.
• Knocking on doors and asking homeowners at what price they would consider selling can lower resistance and open conversations about potential real estate opportunities.
• Collaborating with veteran agents can provide new agents with guidance and confidence when approaching potential clients, especially in challenging situations.
• Consistency and persistence in applying these strategies can lead to more than 12 transactions a year, as demonstrated by successful agents who have implemented these tactics.

Questions & Answers

Q: How can new real estate agents build their sphere of influence?

New real estate agents can build their sphere of influence by sharing personal stories that resonate with their network. This can be done through handwritten notes, video messages, or social media posts. The key is to establish trust and recognition as a real estate professional within their existing network.

Q: What is the benefit of hosting community events for real estate agents?

Hosting community events such as happy hours can help real estate agents expand their sphere of influence. By introducing clients to their new neighbors in a casual setting, agents can create deeper relationships and potentially gain referrals. These events also allow agents to be seen as part of the community, increasing their visibility and credibility.

Q: How can handwritten notes help generate real estate leads?

Handwritten notes can be an effective way to generate real estate leads by creating a personal touch that stands out. Sending notes to neighbors of recent sales can pique their interest and potentially lead to inquiries about selling their own homes. This approach leverages curiosity and the desire for community engagement.

Q: Why target homeowners who bought properties between 2009 and 2012?

Targeting homeowners who bought properties between 2009 and 2012 is strategic because these individuals have likely built significant equity in their homes. They may be ready for their next real estate investment or move. Agents can present opportunities for upgrading or diversifying their real estate portfolio, tapping into their financial growth over the years.

Q: What insights can be gained from contacting for sale by owners and expired listings?

Contacting for sale by owners and expired listings provides valuable insights into the challenges and motivations of sellers. Agents can learn why these properties did not sell and tailor their approach accordingly. This research can also reveal common seller complaints and factors affecting sales, helping agents refine their strategies and communication.

Q: How can door knocking lower resistance among potential sellers?

Door knocking with the approach of asking homeowners at what price they would consider selling can lower resistance by framing the conversation as hypothetical and non-pressuring. This tactic opens up discussions about real estate opportunities without directly asking if they want to sell, making homeowners more receptive to engaging with the agent.

Q: What role do veteran agents play in helping new agents succeed?

Veteran agents can provide new agents with guidance, confidence, and support when approaching potential clients. By collaborating with experienced agents, new agents can learn effective strategies, gain insights into market dynamics, and navigate challenging situations more effectively. This mentorship can be invaluable in building a successful real estate career.

Q: How important is consistency in applying real estate strategies?

Consistency in applying real estate strategies is crucial for success. Regularly implementing tactics such as building your sphere, hosting events, and contacting potential sellers ensures that agents remain visible and active in the market. Consistent efforts lead to more opportunities, increased credibility, and a higher likelihood of achieving or exceeding transaction goals.

Summary & Key Takeaways

• Tom Ferry and Eileen Rivera share six strategies for real estate agents to secure 12 transactions in 12 months. These include activating your sphere, hosting community events, and sending handwritten notes to neighbors of recent sales.

• Agents are encouraged to target homeowners who bought between 2009-2012, approach for sale by owners and expired listings, and collaborate with veteran agents for guidance. Consistency in applying these strategies is key to success.

• The episode emphasizes the importance of personal connections, leveraging community events, and utilizing old-school tactics like handwritten notes to generate interest and build relationships in the real estate market.