YouTube Advertising Non-Skippable In-Stream Ads Tutorial 2023

TL;DR

Learn how to create and run non-skippable in-stream ads on YouTube, specifically 15-second ads, to promote your products or services.

Transcript

what's up everyone welcome to the serve side PPC YouTube channel today I'm going to be going over non-skippable in-stream ads for YouTube and I'm going to be creating a campaign showing you how to use 15 seconds or shorter non-skippable in-stream ads and how you can create a campaign through Google ads so what I'm going to be doing today is promoti... Read More

Key Insights

• 🫠 Non-skippable in-stream ads can be an effective way to promote products or services on YouTube and increase brand awareness.
• 🫠 Uploading the ads to your YouTube channel and reflecting the offer on your website helps create a cohesive advertising campaign.
• 🫠 It is important to link your Google Ads account to your YouTube channel to ensure seamless ad delivery.
• 🫠 The recommended campaign objective for non-skippable in-stream ads is "brand awareness and reach."
• 🫠 Targeting specific locations and languages can help reach the desired audience for your ads.
• ⤴️ Choosing the right bid strategy, such as Target CPM, allows you to control how much you pay for each ad view.
• 🫠 Including related videos and adjusting content exclusions can help increase engagement and limit where your ads are shown.

Questions & Answers

Q: What are non-skippable in-stream ads?

Non-skippable in-stream ads are video ads that viewers can't skip on YouTube. They are designed to play before, during, or after other videos and can be effective for increasing brand awareness.

Q: How long should non-skippable in-stream ads be?

Non-skippable in-stream ads should be 15 seconds or shorter to comply with YouTube's guidelines. It is recommended to keep the ad length between 6 and 15 seconds.

Q: What is the recommended campaign objective for non-skippable in-stream ads?

The recommended campaign objective for non-skippable in-stream ads is "brand awareness and reach." This objective helps maximize the exposure of your ads to a wider audience.

Q: How can I link my Google Ads account to my YouTube channel?

To link your Google Ads account to your YouTube channel, go to "Tools and settings," then select "Linked accounts." Under "Setup," click on "YouTube" and follow the instructions to link your channel.

Summary & Key Takeaways

• The video discusses the process of creating a campaign for non-skippable in-stream ads on YouTube, using 15-second ads for promotion.

• It emphasizes the importance of uploading the ads to your YouTube channel and ensuring the offer is reflected on your website.

• The video provides step-by-step guidance on setting up the campaign, selecting the objective, targeting locations and languages, and creating ads.